We knew it was only a matter of time before we made it to New York to host our first-ever event there, and Annie’s gave us the perfect excuse. We partnered with the organic food brand to showcase its plethora of new offerings (including yogurt tubes, chewy granola bars, cereal, soup, refrigerated doughs, baking mixes, a new peanut butter alternative twist on a classic, Pea B&J Pockets), and host a snack-tastic party for some of Brooklyn’s finest mamas, papas, and kiddos.
Activities included a Mini Grocery World (with pint-sized carts and stands by Land of Nod), a Build Your Dream Lunchbox Station (with PlanetBox lunchboxes, Williams-Sonoma snack jars, and Minted custom name labels), a Cake Walk and sweets station (with a ridiculously cute bunny cake by Mother subject Justine Delaney), a Make Your Own Macaroni Necklace Station, featuring all the many fun shapes of Annie’s Mac & Cheese, Mama Needs A Drink Station, “Become a Bunny” Face-Painting, themed after Annie’s rabbit mascot, Balloon-Animal Making, and a decked-out play corner with books and toys by the MoMA Design Store, Blabla Kids, Acorn Toy Shop, Norman and Jules, Candylab, and Chronicle Books, all set on top of durable FLOR tiles—no shortage of Cheddar Bunnies there!
Aelfie rugs and pillows livened up the space, while guests were thrilled to depart with gift bags stuffed to the brim with Annie’s snacks and goodies from the aforementioned partners, as well as Boden, Munchkin, Beautycounter, Box Fox, Freshly Picked, Rifle Paper Co., June & January, Tea Collection, and Chatbooks. Guests also entered to win a grand prize from Airbnb, Loeffler Randall, Stokke, Hatch Collection, Goat-Milk NYC, TenOverTen, ErgoBaby, and Shop Ilá.
Check out our recap in photos after the jump! Until next time, NYC…