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Mara Hoffman Launches Boys

Written by Katie Hintz-Zambrano

Photography by Photos Courtesy of Mara Hoffman

Designer Mara Hoffman‘s kids collection is too easy to covet. However, unless you had a little girl, there was no way to indulge in the vibrantly patterned wares. Until now. Yep, that’s right. The eclectic designer known for her wild geometric prints has finally launched items for boys, starting with her Resort 2015 collection.

“My son Joaquin is basically my inspiration for all things in life! I always made him custom swimsuits and then decided all the boys everywhere need them, too!” Hoffman tells Mother. “We are on some next-level mommy-and-me love!”

And you know how much we love next-level mommy-and-me! As for collection’s overall theme, the inspiration is one of the designer’s favorite vacation destinations: Guatemala.

“It’s the land of the rainbow,” she explains, “so it was impossible not to be inspired by the textiles, art, people, and land. The colors and patterns are so beautiful and happy!”

Items for the young lads include a pair of loose-fitting and tight-fitting swim trunks, two rainbow-hued rashguard tops, and a pair of cool harem pants. Meanwhile for the lil ladies there are also bikinis, rompers, and dresses thrown into the mix. It all starts at $55 and is available right here. You can peep the full collection and play eeny, meeny, miny, moe, in our slideshow below.

Want more Mara? Check out our adventure with Hoffman and her son in their Williamsburg stomping grounds here.

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