Are You A “Millennial Mom”?

Written by Katie Hintz-Zambrano
9:30 am

Photographed by Maria Del Rio

If you’re between the ages of 18 and 32 and have a kid (or are expecting), you’re what marketers describe as a “Millennial Mom.” Now, whether you view yourself with that title or not (83% of new babies in the U.S. are born to millennials), is another thing.

Either way, it’s interesting to see how this particular mother differs from past generations, which is the insight BabyCenter and the Interactive Advertising Bureau looked to glean through their 2015 State of Modern Motherhood Report, in which thousands of mothers were interviewed.

While there are lots of takeaways from the report, here are eight findings about Millennial Moms via BabyCenter:
-While watching TV, while grocery shopping, and even during those middle-of-the-night nursery visits, they tend to have their smart phones in hand. Their sites of choice? Pinterest, Instagram, and online parenting communities.
-The study found that 61% of Millennial Moms were unmarried at the time they welcomed their babies. That’s not to say they’re all on their own, though. Sixty-two percent revealed that dads were pitching in, too.
-Perhaps due in part to the rise of social media, 64% of moms say that parenting is more competitive today than it used to be, with 3 out of 4 admitting that it’s important to try to be a “perfect” mom. Interestingly, that number is higher among stay-at-home moms.
-According to Millennials, the “Perfect Mom” is organized, educated, fit, and focused on family but still able to hold down a good job. Oh, and she’s a good cook to boot.
-Millennial Moms reported that their values underwent a pretty profound shift post-baby. Fitness, friends, and time for herself—among other things—take a back seat to family, financial security, and her child’s well-being.
-Millennial moms spend an average of $13,000 per year on their kids, so it’s no wonder they’re a sought after market. Motherhood impacts spending habits, with moms being more focused on organic foods and natural remedies after baby.
-The study found 65% of moms with kids aged 6 years old and under work outside of the home, making them twice as likely to “bring home the bacon” than their own mothers were.
-Eight out of ten moms who were surveyed said that motherhood is exhausting…but fun.

Millennial Mom or not, do you relate to the findings of this study? For more stats, you can check it out in full here.

Leave a Comment



I definitely relate to that summary of what the perfect mother looks like – and definitely am already stressing about how to achieve that kind of balance, and if that kind of balance is even possible. I enjoyed reading this!

Warm Regards,


i suppose i do…

i had my almost 6 year old daughter at age 21 and was not married. we live with dad but are still not married. i work full time as a nurse at a children’s hospital and “bring home the bacon” per se. i’m also a full time student. i’ve always been into organics and whatnot, so i suppose that didn’t change post-baby. and i don’t necessarily succomb to the “competitiveness” or moms. i don’t care what other mothers do, as long as it doesn’t effect how i want to live my life and raise my child. and i’m sorry, but i could never be a stay at home mom. i value my career too much and i have no interest in cooking every night. my partner is expected to pitch in with cooking and cleaning, and he does.


I loved reading this. I’m 24 and had my first nine months ago. I feel that this describes my feelings and habits well. Thanks for posting!


defiantly not a millennial mom. I can barely cook, but do agree that is it exhausting, but fun!


I can 100% relate to this. I was unmarried when I had my first, I def spend more money on my kiddos than myself. Motherhood is the most exhausting, yet rewarding, and the best gift out there! It’s hard to do it all, but a girl has to try!

Lizeth Cebreros

Wow. I didn’t get interviewed for this research but it’t “me” all over it. Had my son at 25, not married, still with dad, definitely focus on organic and natural remedies, I work full time and I’m educated. I would say that friends (non-mom friends), fitness and time-to-myself are not as prevalent. And it is absolutely exhausting, and FUN.

Thanks for sharing!


I can relate to some of this, and I guess I’m technically a Millennial Mom. I think it’s sad how much time we spend with our smart phones and how much focus is on being the better than or perfect, best mom. I hope this generation can learn to chill out and spend more time in the moment. Although, I’m totally guilty of keeping my phone near by most of the time.


Most of this info is true for me, except that I’m 45… glad that my one-year-old will keep me young!

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[…] Hintz-Zambrano, K. (2015, March 03). Millennial Mom Statistics – BabyCenter Survey. Retrieved April 25, 2016, from […]

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