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Photographed by Petra Ford
Mother Stories

Meet Chicago Mama Genevieve Custer Weeks, Founder of Tutu School

Written by Erin Feher

Photography by Photographed by Petra Ford

Genevieve Custer Weeks is passionate about the power of dance. The former professional ballerina knows the joy and freedom that comes from twirling alongside a corps de ballet to swelling classical music, and has made it her mission to bring a little of that magic to tiny dancers everywhere. Genevieve founded Tutu School, a ballet studio that offers a warm, supportive, and developmentally appropriate dance curriculum for children aged 18 months to 8 years—not to mention, plenty of tulle. Over the past decade, Genevieve has grown both her business and her family: she is a mama to three boys (including five-year-old twins), and thanks to a successful franchise model, Tutu School now boasts 33 locations in eight states. Follow along as the down-to-earth CEO invites us into her colorful Chicago home and talks about how she learned to stopped stressing about apples and why tutus can be empowering.

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