It’s a common conundrum for new parents—there are so many great products out there that you really want/think you need, but for how long will you actually use them? (And will your kiddo even like them?) That’s where Loop comes in. The California-based rental service features some of the top items that modern parents covet, all at an affordable rental price that’s good for your wallet—and Mother Earth.

Some of the hot products on Loop include the SNOO robotic crib, Stokke Tripp Trapp highchair, Nook nursing pillow, BabyBjörn bouncer, Hatch smart changer/scale, Nuna LEAF baby seat, the stylish Artipoppe baby carrier, Woom toddler bike, Thule jogging stroller, and more—all handpicked for their quality, safety, sustainability and value.

As Loop’s founders (all four of them parents!) explain it: “Babies grow up so fast and need new products and gear to support their development along the way. We realized there had to be a better way. Renting gives you access to products when you want them, and the freedom to get rid of them when you don’t. It allows you to try out products without the commitment of buying.”

Sound too good to be true? Parents in the San Francisco Bay Area can now head over to Loop and sign up for a membership, which includes free deliveries and pick-ups of baby gear, help building a registry (if needed), and curated product recommendations. Loop has three membership options—an annual membership for $149, a monthly membership for $18, or a per-item membership for $9 per item.

Check out Loop.baby to learn more. And be sure to flip through the slideshow below for a preview of some of the high-quality goodies Loop has to offer. Chances are, some of them are already on your wishlist!

This post is brought to you by Mother + Loop.