Mother Love: Dott Underwear

Written by James Kicinski-McCoy
11:57 am
07/18/14

Photography by James Kicinski-McCoy

We want our kids to wear cute clothes, that’s a given. But what about their underclothes? Why can’t they be cute, too? Enter DOTT, a New York-based children’s underwear line, founded by a husband-and-wife team in May of this year. With a passion for design, style, and comfort, the duo creates adorable skivvies for boys and girls, in cute prints, made of soft cotton and spandex, that fit really well.

“I have this thing with good underwear for my kids,” one of the designers tells us. “I don’t go crazy with their clothes as much as with their basics. You know when panties hang like a mile away from their little tushies? It just bothers me. Or when underwear wash and become short and wide? That bothers me, as well. We have also dealt with itchy labels and wedgies, which are no good, and so my husband and I set out to make the perfect set of underwear that would solve all of my problems, hence DOTT was born.”

The line is simple and bares prints made up of stripes and dots (of course), and is so adorable that you may want to skip the clothes all together and let them run around in their undies. Originally, the designers wanted the line to be completely basic and sold as separates, but with a graphic and fashion design background, the design sketches evolved and became “too awesome just to be basic.” That’s when the idea to sell the products in 8-piece sets was born. DOTT also offers baby onesies with the same sentiments in mind.

What’s up and coming for DOTT? “We’ve only just begun, but have been getting great feedback from our retailers and customers,” the designers tell us. “We do have great things in mind for DOTT’s future, so stay tuned.”

You can purchase DOTT’s undergoods on its website.

dott

Leave a Comment

6 comments

Marcy

Kinda pricey for children’s underwear, IMO.

Erin

$9 a pair for kiddie underwear that not even made in the US? No thanks.

    Jen

    I totally agree about the MADE in CHINA and the hefty price tag.
    Made in China stuff has a cheap quality, and you’re lucky to get a month use out of it (whatever it is) before you see the product failing. And, NTM all the pollution they are creating on our planet.

      Jessica

      I’ve just purchased these and they are awesome. The quality and feel of these are just so great. We have washed them a couple of times, and they are wearing really well. I don’t think you should turn away an item for quality just because they are made in China, nowadays the finest and most expensive brands are imported. I understand it’s important to support your Country, however it doesn’t reflect lesser quality. Just sayin.

      LOVING THESE

Perri

Awe, I was really excited about this until I saw the dreaded word — “Imported.” This year I decided to only buy clothing (as as many other products as possible) made in the US from now on. Bummer that these aren’t.

Holly Idlof

I love your line. Amazing.

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