The Most Popular Halloween Costumes Of 2018

Written by Katie Hintz-Zambrano
5:30 pm
10/08/18

Photo Courtesy of Laura Izumikawa

It looks like princesses are making a comeback…at least when it comes to Halloween costumes for 2018. According to new research from the National Retail Federation, the top costumes for kids this year are a bit different than those in 2017, with Princesses regaining the top spot (over Superheroes).

Meanwhile, for adults, a Witch costume is still tops, while Vampire get-ups on are on the rise (jumping four spots to #2). Pet costumes held somewhat steady, with Pumpkin and Hot Dog staying put at the #1 and #2 ranks.

The other winners in the $3.2 billion (!) Halloween costume market are listed below. But really…we want to know what you and your kids are dressing up as! Please leave a comment below so we can get a little preview before October 31, 2018 rolls around.

For more information on the consumer spending habits of Halloween lovers, check out the NRF’s exhaustive infographic, stuffed with new 2018 stats.

Top 10 Halloween Costumes For Kids in 2018:
1. Princess
2. Superhero
3. Batman
4. Star Wars Character
5. Witch
6. Spider-Man
7. Avengers Character (excluding Spider-Man)
8. Ghost
9. Pirate
10. Frozen Character (Elsa, Anna)

Top 10 Halloween Costumes For Adults in 2018:
1. Witch
2. Vampire
3. Zombie
4. Pirate
5. Avengers Character (excluding Spider-Man)
6. Batman
7. Star Wars Character
8. Ghost
9. Superhero
10. Clown

Top 10 Halloween Costumes For Pets in 2018:
1. Pumpkin
2. Hot Dog
3. Bumble Bee
4. Devil
5. Cat
6. Dog
7. Lion
8. Star Wars Character
9. Superhero
10. Ghost

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