The EyeQLenz with Zenni ID Guard San Francisco Launch Event

Events

EyeQLenz with Zenni ID Guard Launches In San Francisco

Written by Katie Hintz-Zambrano

Oct 31, 2025

Last week, Bay Area–based eyewear brand Zenni celebrated the San Francisco launch of its innovative EyeQLenz with Zenni ID Guard at the city’s iconic Ferry Building. The gathering brought together creatives and thought leaders across multiple industries for an inspiring panel discussion with digital wellness educator Larissa May, integrative medicine physician Dr. Tiffany Lester, and Dr. Steven Lee (Director of Digital Innovation at Zenni) on guarding oneself in the digital world—from eye health and mental well-being to shielding one’s personal privacy.

Designed as an all-in-one defense system, the new EyeQLenz with Zenni ID Guard represents a first-of-its-kind fusion of vision protection and digital privacy to safeguard the wearer in today’s tech-driven age. This includes an all-in-one photochromic lens that not only filters 51% of blue light and blocks 100% of UVA/UVB rays, but also reflects near-infrared light.

Every detail of the launch event was deeply intentional, celebrating local community and craft. Guests enjoyed coffee by Lady Falcon Coffee Company, created custom glasses chains with DABL, sampled an awe-inspiring lens-themed dessert by Rivera’s Boulevard, and grazed on a vibrantly healthy spread from Ripen Co. Even the florals by Natalie B. Designs echoed the subtle pink hue of the EyeQLenz with Zenni ID Guard—a perfect touch of local artistry and design innovation.

Guests left the event more educated and aware of eye health, wellbeing, and privacy concerns in the digital age—and with a bag of wellness-themed goodies by Eyegenic, Blue Lagoon Iceland, and—of course—a brand-new pair of EyeQLenz with Zenni ID Guard lenses to take into their everyday lives.

Check out over 80+ photos from this unforgettable event below!

: The always sharp Michael Wayne Turner III—in his new EyeQLenz with Zenni ID Guard—at the Zenni counter.

: The scene at the gorgeous and historic San Francisco Ferry Building.

: Lens spinner fun with Angela Tafoya and Andrew Polo.

: Andrew Polo wears EyeQLenz with Zenni ID Guard.

: Ally Chen checking in for the big day ahead.

: The event included a try-on station of the new EyeQLenz with Zenni ID Guard, amongst many other activities.

: Panelists Dr. Tiffany Lester, Larissa May, and Dr. Steven Lee, Zenni's Director of Digital Innovation.

: Gorgeous florals by Natalie B. Designs that reflect the signature pink cast of the EyeQLenz with Zenni ID Guard lenses.

: San Francisco favorite Lady Falcon Coffee Club served up its signature lattes in Zenni-branded cups.

: Many selfies were shot.

: Content creators Aden Wang and Vivid Wu made a special trip to San Francisco for the launch event.

: Checking out their new frames.

: EyeQLenz with Zenni ID Guard reflects near-infrared light, which disrupts unwanted tracking.

: Case in point—our guest wasn't able to be identified with the lenses on.

: Tina Phan and Dr. Jessica Malaty Rivera in their new EyeQLenz with Zenni ID Guard frames.

: Fashion-tech writer and The Molehill Substack'er Viv Chen, reporting for duty.

: Panel time!

: Front row cuties Maria Gloria and Ariana Robles in their EyeQLenz with Zenni ID Guard.

: Veronica Alcaro, VP Brand, Zenni, opens the panel.

: Panelists Dr. Tiffany Lester, Larissa May, and Dr. Steven Lee.

: A very bespectacled audience.

: With the beautiful San Francisco bay as a backdrop, the panel discussed topics of guarding oneself in the digital age — from eye health to mental health, and even shielding one's privacy.

: Ari Serrano Embree in her new beloved EyeQLenz with Zenni ID Guard frames.

: After-panel smiles with Sammy Go, baby Daisy, and yours truly.

: Lunch—and looks!—are served.

: A healthy spread by Ripen Co.

: Jen Garrido digging in while donning the EyeQLenz with Zenni ID Guard.

: The incredibly photogenic lens-themed dessert spread by Rivera's Boulevard.

: Pretty glazed cakes, complemented by Natalie B. Designs florals.

: Lens-like circles and layers of transparency and reflection.

: Camera eats first!

: A truly unique and interactive experience, inspired by EyeQLenz with Zenni ID Guard.

: Chelsea Davis and Teresa Barajas nailing the shot.

: San Francisco fashion plates Johanna Vizmanos and Justin Thomas Floyd in their new EyeQLenz with Zenni ID Guard.

: Playing with lenses and layers of color, transparency, and protection was a major theme.

: Hello, yellow!

: The interactive lens-spinner was a hit with Maria Gloria.

: Note the subtle transition of the lenses and pink hue.

: Glasses-loving ladies Leslie Wang Su, Natalie Brookshire, and Lauren Podoll.

: Erin Hiemstra taking her pick of new EyeQLenz with Zenni ID Guard frames.

: Larissa May found her favorite pair.

: Perfection!

: Laura Camerlengo, Curator of Costume & Textile Arts at the DeYoung and Legion of Honor, soaking in the scene and new fashion-tech ideas.

: DABL founder Dimi Boutselis was on hand to create custom glasses chains for guests.

: Pick a chain, any chain (and loads of charms).

: Bay Area optometrist Dr. Amal Mansoor knows a thing or two about chic glasses.

: Interiors queen Shavonda Gardner making her selections.

: From subtle to bold.

: Decisions, decisions...

: And more decisions.

: Ria Faust's playful new DABL chain for her EyeQLenz with Zenni ID Guard.

: Meanwhile, writer and content creator Teresa Barajas went sleek and chic in gold.

: A little bit of gold, a little bit of color for Melissa Goldberg.

: Glasses chain gang.

: A stylish trio in their EyeQLenz with Zenni ID Guard lenses—Kalkidan Gebreyohannes-Royster, Michael Wayne Turner III, and Shavonda Gardner.

: Ashleigh Reddy looking extra sharp in her new frames.

: Brit+Co writer Theresa Gonzalez getting the run-down on the innovative new lens. Check out her piece on preventing eye strain in today's world.

: Lens-lovers Dr. Amal Mansoor and Hassan Noor.

: Besties Nkechi Njaka and Anna Alexia Basille enjoying some quality time.

: Andrew Polo checking out some EyeQLenz with Zenni ID Guard styles.

: Fashion-tech writer Flora Tsapovsky takes in the scene.

: Tina Phan striking one of many bespectacled selfies.

: The EyeQLenz with Zenni ID Guard glasses looked good on everyone.

: The only tough decision was narrowing down your selection to just one pair.

: Note the light pink sheen of the infrared-reflecting lenses? As seen on Meg Hayward Sullivan, a photographer and environmental brand strategist.

: Checking out how one's face is scanned sans lenses...

: And how facial recognition is guarded with the EyeQLenz with Zenni ID Guard.

: Dr. Steven Lee and Larissa May.

: Decision making at the DABL glasses chain bar.

: Interior designer Lauren Podoll made a great choice with her bold beads.

: Gift bag—and coffee—time! With All Things Fashion and Tech writer Mary Korlin Downs.

: Ceramicist Niki Shelley and Karina strike a pose.

: The lively scene at the iconic San Francisco Ferry Building's Grand Hall.

: Power trio Teresa Barajas, Ashleigh Reddy, and Chelsea Davis.

: Nurse—and style blogger—Serena Tom-Chiu.

: Florist Natalie Brookshire made sweet take-home bouquets for all guests.

: Flowers, hats, and so much more.

: Full hands, full hearts.

: The eye health and mental health theme continued with the gift bag—which included subscriptions to Calm and silk eye masks for better sleep.

: They were a hit!

: The brand Eyegenic provided its Daily Cleansing Mist, which addresses common eye conditions like dry and itchy eyes, bacteria buildup, lash and eyelid hygiene, and more.