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follies Chloe Varelidi

Meet The Mama Behind Follies: Open-Ended Toys Inspired By Modern Art

Written by Katie Hintz-Zambrano

Photography by Photography by Emily White

Making forts is a tried-and-true creative activity for kiddos. And with Follies, that creativity is dialed up several notches. Founded by globally-minded, DC-based mother of two Chloe Varelidi, Follies creates a variety of open-ended toys and DIY sets that allow children to build whatever their imagination desires—including bold, colorful shapes and play spaces inspired by Frida Kahlo and Bauhaus. Plus, the brand just recently debuted goods for babies—right in time for the holiday shopping season ahead.

Get to know the mama behind Follies and hear about her latest creations, below!

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