Meet Designer and Mama of Three, Laura Odell
Written by Erin Feher
Photography by Photography by Morgan Pansing
Today’s mama is the epitome of L.A. cool. Laura ODell and her former pro-skateboarder hubs, Jason, founded The ODells back in 2013. What started as a simple handmade t-shirt company without a brick-and-mortar home (the couple delivered the shirts via motorcycle to fund a trip to Spain in their early 20s), has grown into a full-fledged lifestyle brand with a flagship shop right in the heart of Silverlake’s famed Sunset Junction. The ODells Shop carries plenty of Laura’s own designs—the Machina jumpsuit and face-print dress are just a couple on our own wish list—as well as a handful of covetable brands including Cotélac, Sugar Candy Mountain, Ali Golden, Oddbird, and Corkcicle to name just a few. The couple’s dreamy Spanish-style home is just a few blocks away from their shop, which makes juggling a fashion label, a retail shop, and three young kids a tad less insane. Shaun, 9, Layla, 6, and, Ian, 2, have grown up alongside the family biz, and the crew’s closeness was evident when we came by for a visit. Take a tour of Laura’s colorful, California-cool adobe below, and find out how she and her family get it done.
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