Meet Designer and Mama of Three, Laura Odell

Written by Erin Feher
9:00 am
01/07/20

Photography by Morgan Pansing

Today’s mama is the epitome of L.A. cool. Laura ODell and her former pro-skateboarder hubs, Jason, founded The ODells back in 2013. What started as a simple handmade t-shirt company without a brick-and-mortar home (the couple delivered the shirts via motorcycle to fund a trip to Spain in their early 20s), has grown into a full-fledged lifestyle brand with a flagship shop right in the heart of Silverlake’s famed Sunset Junction. The ODells Shop carries plenty of Laura’s own designs—the Machina jumpsuit and face-print dress are just a couple on our own wish list—as well as a handful of covetable brands including Cotélac, Sugar Candy Mountain, Ali Golden, Oddbird, and Corkcicle to name just a few. The couple’s dreamy Spanish-style home is just a few blocks away from their shop, which makes juggling a fashion label, a retail shop, and three young kids a tad less insane. Shaun, 9, Layla, 6, and, Ian, 2, have grown up alongside the family biz, and the crew’s closeness was evident when we came by for a visit. Take a tour of Laura’s colorful, California-cool adobe below, and find out how she and her family get it done.

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