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Photography by Jen Siska
Mother Stories

At Home With Lisa Wong Jackson, Co-Founder Of Morningtide

Written by Erin Feher

Photography by Photography by Jen Siska

If you’ve happened to wander into Morningtide—the gorgeous, sun-dappled shop in California’s East Bay—and spot its co-owner Lisa Wong Jackson artfully arranging stacks of hand-thrown ceramics or folding naturally dyed wool sweaters, you’d be forgiven for thinking she has been a shop girl for life. Her taste is spot-on, and the brands she sources for her shop (think Ace & Jig, Micaela Greg, Ali Gold, Ilana Kohn, and more) produce ethically and stylistically on-point pieces that last. But just a few years ago, Lisa’s life looked dramatically different. She was deep in the office life, nearing her 20th year as a senior designer for an engineering and architecture firm. But the birth of her kids—Lucas, now 9.5, and Theo, 7—coincided with an urge to be more creative in her daily life. She initially scratched the itch by starting her own graphic design company, Good On Paper, on the side, specializing in kids’ birthday invitations and other fun projects. She eventually got up enough creative courage to quit her corporate job and focus fully on her design work. This extra mental space (and extra actual time) allowed another project to take shape: In 2017, she teamed up with friend Lisa Fontaine to open Morningtide. We just love Lisa’s story of career reinvention, as well as her stunning midcentury home. Lisa talks about all of it and more in our interview below.

Plus, if you’re in San Francisco on December 15, you can meet Lisa in person and shop some of Morningtide’s best offerings when she pops-up at our holiday-themed MOTHER Market, going down at Fort Mason Center on Sunday, December 15th, 2019, 10am-5pm

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  1. Alexis Cuesta Jaffe says...

    Hello! Would you mind sharing where your son Theo’s wallpaper is from? Thanks!

  2. Maria says...

    Dear team, I have noticed that quite a lot of the mamas featured in your home stories are wearing garments by babaà?

    Is this just a coincidence or product placement?

    • Hi Maria,
      For me personally, I love Babaa and wear my multiple sweaters all the time so these photos are definitely real life for me and not product placement in any way. :) Thanks!

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