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Oeuf Introduces VIVA BROOKLYN For Fall

Written by James Kicinski-McCoy

Photography by Photos courtesy of Oeuf

We’re big (read: huge) fans of Oeuf, a top-notch New York City-based kids’ brand that makes everything from apparel and knitted toys to accessories and dreamy nursery furniture. And, right here, we’re serving up a first look at Oeuf’s newest Fall/Winter collection, ‘Viva Brooklyn,’ a celebration of NYC’s hippest borough.

The line includes playful knitwear, including très cool sweaters with a Brooklyn touch, animal-themed separates and one pieces, and a new striped reversible hoodie. The city-inspired toys and accessories also include the recognizable Beetle and Bus, the Coney Island-inspired hotdog, a knit coffee cup, and its popular stripe-snakes-and-apple pillows are back in new colors.

The best part, besides being the cutest stuff around, Oeuf products are crafted with love, while respecting both the artisans and the environment—they come hand-knitted in 100% baby alpaca, a luxurious and substantial material. The collection, which ranges between $20-$132, will be available in stores late August, so keep your eyes peeled.


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