At Home With The Yo! Store Founder Sarah Radcliffe

Written by Katie Hintz-Zambrano
12:00 pm
01/27/21

Photographed by Paige Jones

If you need a dose of color and fresh interiors inspo for the new year ahead, today’s profile will surely do the trick. London-born, Portland-based mother Sarah Radcliffe knows a thing or two (or three or four) about hand-picking the most covetable assortment of goodies for both adults and kiddos. It’s what she does so well at her beloved Portland boutique The Yo! Store. With a shop that’s filled to the brim with unexpected delights, it’s perhaps no surprise that the home she’s created for her family of four (including Finn, 5, and Fleur, 1) is equally as bright, fun, artsy, and optimistic. We recently got to take a first-hand look at both places—her shop and home—while discussing motherhood, growing up in a family of 7, the ups and downs of running a small business during a pandemic, personal style (Sarah’s rule of thumb: leopard is a neutral), and much more. See it all below!

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