
Meet Ulla Johnson, Our New Designer-Mama Girl Crush
Written by James Kicinski-McCoy
Photography by Maria Del Rio
Fashion is no easy industry. Which makes Ulla Johnson’s 15-year-long career—and current high-buzz factor—even more impressive. Add to the fact that the born-and-raised New Yorker has also been raising three beautiful children (Soren, Asher, and Agnes) along the way and we’re even more awe-struck. Here, the talented globetrotter with a love for global style (her parents were archaeologists) invites us into her ridiculously cool Brooklyn home and talks motherhood, work, and the impossibility of balance. Ready to meet your new girl crush? Keep clicking.
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“We just moved into our home after many, many years in our last residence.”
Ulla wears a vintage Romanian blouse. Soren wears a flannel Crewcuts top. Asher wears a Tricot Field baseball jacket and a Crewcuts t-shirt. Agnes wears a Bonpoint dress and headband.
- “Comfortable, eclectic, and fiber-loving. Lots of beige, pale pink, and wood. I am also currently having a love affair with velvet.”
- “Not so much—I still love some of the same things I always did. Minor concessions, in that, I won’t buy an amazing dining room table so that I can stress about my kids ruining it, but I still have a cream linen couch.”
- “Master bedroom. It’s airy, spacious, and all of us can pile into bed and giggle together.”
- Color-coordinated book collection.
- “All of the rugs that I acquired on a recent trip to Morocco. Texture and pattern are so key to my collection and in my home, as well. I love the various bits and bobs I’ve collected on my travels, along with the vegetable-dyed pink linen couch in my bedroom—it is the prettiest shade.”
- “Don’t be afraid to mix it up. Embrace shades of white. Make it your own.”
- “The kitchen! Everyone always gathers there in the morning and night and the cabinets are half-full of the kids art supplies, so we are often preparing food as the kids draw, paint, or goof around amongst us.”
- Drool-worthy light fixture.
- Beautiful home details.
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“It’s really all good. Granted, I have no time for myself, but the love and connectedness they have given me and the part of myself that I have found within and through them is beyond words.”
Ulla wears a 2016 Ulla Johnson Clara dress, Asher wears a Makie cardigan, Soren wears a denim Tricot Field top, and Agnes wears a dress that was gifted to her.
- “How much of who they are, they are born with. I always believed in nurture over nature, but having three children who are each such different individuals has taught me how much of themselves exists outside of my influence.”
- “Raising compassionate men and a strong woman.”
- “Puberty.”
- “All of their names sort of felt within me before I knew them—like their little spirits existed inside me forever.”
- “The joy with which they greet me when I come home each night. The feeling of their little hands in my own. Seeing their goofy little smiles. Watching them make good choices.”
- “A hike in the woods or beach time. Delicious, shared meals at home or at one of our favorite haunts. A dance party or movie night.”
- “Hard to name. All things.”
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“She had very big dreams for me. I do for my children, as well. She always spoke to me as an adult. I try and do the same, within reason. She was a painter and an archaeologist but more of a dreamy, sort of professional and not one with such career demands that I have, so that has been my biggest challenge to negotiate.”
Ulla is wearing a vintage Afghani dress, Agnes is wearing a velvet Bonpoint dress, and Soren is wearing an Aztec Intarsia Bonpoint sweater.
- “Each and every one of my female friends with children finding their own path and doing their best within what feels true and right to them.”
- “Have fun.”
- “Don’t be scared. It’s going to be so amazing. You can never imagine the love you are about to feel.”
- “Try not to forget each other amidst the whirlwind of parenting.”
- “I wish I were better at everything! Nothing is ever perfect, so the lifelong task is letting go.”
- “No way! So grateful and so complete.”
- “Well, they are still a bit of a work in progress! For Agnes, I wanted to have everything sort of at her level and not too precious. For the boys, lots and lots of room to play Legos! And plenty of 'dress-up' clothes.”
- “Agnes loves her teepee—she is perpetually hiding in there. Ash loves the dress up chest, which actually traveled with my relatives as they immigrated from Denmark. Soren could tinker with his Legos all day.”
- “Groovy. Varied. Easy.”
- “Much less studied.”
- “Cream cable knits, printed cotton frocks, eyelet silk, and hand-loomed wraps.”
- “I am a new person each day. I love reinventing myself every morning. That is the fun of being a designer. I reject the idea of a uniform.”
- “I’m really just obsessed with vintage.”
- “Honestly, I just wear my own pieces and vintage, or various ethnic pieces. Sometimes I supplement with a few items from my friend's shops in Brooklyn—Oroboro and Marlow Goods.”
- “I never shop. But if I do, it is online and for my kids.”
- “I need nothing! I am currently crushing on crazy, vintage, embellished afghan dresses and shearlings.”
- “Who has time for wellness! Well, okay—some green juice and exercise. I love running.”
- “Fashion designer, owner of an eponymous brand.”
- “Pretty clothes made with love.”
- “I studied women’s studies and psychology, but always with a fashion bent. It led to my work very naturally. I started my collection almost right out of college, but it’s a long path to today with lots of breaks for the kiddies.”
- “Creative freedom.”
- “My furry pink sheepskin jacket for fall 2016.”
- “Travel.”
- “I am so much more efficient. Every moment matters.”
- “It’s impossible, really. Just do your best! Hopefully our daughters will have it figured out.”
- “Yes, all the time. I only go on short jaunts, even to far-flung locales. And I bring the smallies when I can. Soren and I just went to Japan. I took Aggie to Peru twice before she was a year old. They are all amazing travelers.”
- “Realizing that my girl just really wants something authentic and special that speaks to her heart.“
- “So many things—a new studio and lots of new categories. Stay tuned.”
- “Be unafraid.”
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“I live for Brooklyn—never leaving. I was born and raised in Manhattan and am a New Yorker for life.”
Ulla wears an Ulla Johnson Indian Print Talitha Dress.
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“As much as I love New York, I have realized leaving with the kiddies on the weekend is key. They need to wild out. We go out east to Montauk in the summer and Bellport in the winter.”
For more on Ulla, her brood, and her beautiful clothing, check out her Instagram feed.
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