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Mother Essentials: Alyssa Kerbel

Written by Erin Feher

Which mama is spilling her must-have Mother Essentials today? It’s none other than Toronto-based Alyssa Kerbel, mom of two and the founder of Mini Mioche. The longtime fashion pro (she owned & operated her own wholesale fashion agency for 13 years) launched her line of ethically-made, premium organic fashion basics—in dreamy, neutral hues—in 2007, following the birth of her daughter, Emerson. Since then, the company has opened two brick and mortar stores in Toronto, and the latest—it’s U.S, debut—in the new Palisades Village complex in Los Angeles. Below, the busy mama reveals her top Mother Essentials of the moment, including the unbelievably soft Mini Mioche Basics—all the wardrobe essentials for newborns on up to age 12.

Alo Peak Bra. “We don’t have Alo stores in Canada and when I first walked into their store in Santa Monica I fell in love. I adore the minimal, clean aesthetic and neutral colors. I bought this bra and wear it all the time. It’s different but still totally comfortable and functional.” Alo Peak Bra, $53.95, Amazon.

Moisturizing Face Wash. “I am into all-natural skin products and this cleanser is my go-to. At first, using an oil cleanser seems weird, but it has been great for my skin and doesn’t leave it feeling tight or dry, like most soap-based cleansers do.” Province Apothecary Moisturizing Cleanser & Makeup Remover, $44, Nordstrom.

Eye Polish. “I really like this eye polish from RMS—another favorite natural beauty brand. I have it in three shades.” RMS Beauty Eye Polish, $28, Sephora. 

Hoi Bo Bag. “I have literally never received as many compliments on anything in my life. Everywhere I go, people ask me about this bag. It’s different, it’s functional, and it’s made ethically in Canada.” Exhale Supernova Backsac, $328, Hoi Bo.

Lip Balm. “I have ‘lip issues,’ likely due in large part to my long-standing lip balm addiction. This intensive lip treatment is the best product I’ve found, and I’ve tried most of them.” First Aid Beauty Ultra Repair Intensive Lip Balm, $20, Sephora. 

Oil-Based Face Serum. “I have officially replaced my night time moisturizer with this oil-based face serum and I don’t think I’ll ever go back.” Province Apothecary Rejuvenating & Hydrating Face Serum, $76, Nordstrom.

Comfy, Colorful Flats. “I love how simple and minimal these flats are, and they are super comfortable.” The Day Glove Flats, $115, Everlane.

Diffuser and Essential Oils. “I am not a great sleeper so I try to stick to a nighttime ritual that helps set me up for better sleep. This diffuser from Saje with the sleep essential oil—or anything with lavender—definitely helps.” Aroma Om Ultrasonic Diffuser, $89, Saje.

Classic Leather Jacket. “A great denim jacket and a great leather jacket are two staples I can’t live without. I love this one from Aritzia.” Lennon Leather Biker Leather Moto Jacket, $475, Aritzia.

Meditation. “I have been on a journey of self-care, particularly over the last six months or so, and a big part of that has been incorporating a regular mindfulness and meditation practice into my day. I love 10% Happier—the app, the book, the podcast, all of it. The app not only has an amazing array of guided meditations by incredible mediation teachers, but it has courses that actually teach you how to practice and why and how it works.” 10% Happier App, Books, and Podcast, 10% Happier.

Podcasts. “I love a good podcast, and usually listen to one while getting ready for work in the morning. How I Built This is one of my favorites and great for a little entrepreneurial inspiration.” How I Built This, NPR.

Mini Mioche Basics. “I know I’m biased, but we make amazing fashion basics for kids. They’re super soft, comfy, gender neutral, made to last and be passed down from kid to kid, and available in an array of muted colors that I would wear. Bonus, they’re sustainably and ethically made from start to finish in Canada, and available from newborn to size 12.” Mini Mioche Basics, $20–$40, Mini Mioche.

Extra-Soft Hoodie. ‘The photos on the web site don’t do this hoodie justice. It is the coziest, coolest, oversized hoodie and it’s made ethically in Canada.” Soop Soop Hoody, $93, Soop Soop.

Glossier Mascara. “I really like how this mascara goes on—it’s never clumpy or flakey, and gives great definition. I also love how easy it is to remove.” Lash Slick Mascara, $16, Glossier.

Cropped High-Rise Jeans. “Citizens are my go-to denim. They just fit me really well. This pair is the perfect shade of grey and on my wish list for spring.” Olivia Crop High Rise Slim in Granite, $268, Citizens of Humanity.

For more on Alyssa Kerbel, check out her Instagram feed. And for more Mother Essentials, peep our past columns with clean beauty expert Tara Foley, Oakland retail queen Sherri McMullen, fashion designer Anna Chiu-ChilesShahidah Zareef of Bossmom NationJoanne EncarnacionLaTonya YvetteMorgan Walker of Make.doJeanne Chan of Harlow & Grey, and more.

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