According to a recent study, 8 out of 10 parents will turn to formula at some point when feeding their baby. Still, the U.S. has notoriously lagged behind Europe when it comes to rolling out new formula options that reflect the values of a growing number of health-conscious parents. That is, until Bobbie came along.

Founded by two mothers (with 6 children between them), Bobbie is the first infant formula to launch in the U.S. in the last 5 years. With the goal of offering a safe, FDA regulated alternative to the black market of imported baby formulas, Bobbie’s homegrown, certified USDA organic infant formula is modeled after breast milk and is designed to meet the most recent EU nutritional standards for critical ingredients like DHA and iron, while also meeting all FDA nutritional standards for infant formula. (It’s recently been awarded the Clean Label Project Purity Award and Clean Label Pesticide Free Certification). The signature Bobbie recipe includes Organic Valley milk from pasture raised cows, and does not feature commonplace baby formula ingredients like corn syrup, palm oil, or maltodextrin. (Read more about Bobbie’s ingredients here).

Other modern elements of the direct-to-consumer brand (which is sold on hibobbie.com and Target) include top-quality text-based support and purchasing, a subscription-based service that assures you’ll never run out of formula, and beautifully simple packaging. Want to see it for yourself? Take a look at Bobbie in action, as we invite three inspiring mothers from across the country—Naomi Boyer, Logan Russell, and Stephanie Paradiso—to give their honest Bobbie formula reviews. Naturally, each of their journeys to formula differed from one another. Here are some snippets of our conversations:

“I had to start thinking about formula when Presley was growing and eating a lot more,” Naomi tells us. “I wasn’t producing as much as I used to, I even tried to change my eating habits and take supplements, but I just couldn’t keep up with how much she was eating. I knew there had to be a lot more formula options out there than there was before. I also was never against formula feeding since everyone’s experience and bodies are different. The goal was for her to eat!”

Meanwhile, Logan says: “We started thinking about formula when I started to struggle with my milk supply. I fought the idea of formula because of stigmas that had wormed their way into my head. I couldn’t tell you where it came from, but I had this idea that if I didn’t breastfeed then I wasn’t providing the best for my baby. I also feared Olivia and I would not feel as connected as we did when she was nursing. I put so much pressure on myself to breastfeed because it was a goal that I set in the very beginning. It was my ‘thing’ I didn’t want to budge on. But life happens! And I realized that all of my ideas about formula were completely untrue. After researching modern formulas, specifically Bobbie, I realized that it was just as viable as breastmilk. No matter how you feed your baby, fed is best.”

Finally, Stephanie—a mother of two—is extra grateful to have Bobbie the second time around: “I was first interested in trying Bobbie because it is European-style formula, and I had always been curious about this! Both of my children had different issues when it came to their tummies, and I know Bobbie is designed to be gentle—that is very important to me. I also love that the company is female founded and led by moms. They understand not only the different facets of feeding, but also the struggles someone may face when trying to decide how to feed their baby.”

Click below to read their full Bobbie reviews! And be sure to use code MOTHERMAG25 for 25% off your first purchase of Bobbie formula for a limited time.

The post is brought to you by Mother + Bobbie.