You may have noticed a whole lot of pink popping up in your social media feed, and in products you’ve seen as of late. From beauty brand packaging to clothes and accessories, it’s no coincidence. October marks Breast Cancer Awareness month, and an excellent opportunity to get educated and show your support. Whether the cause hits close to home or you’re looking for more ways to get involved, check out the 15 items, below. Each one benefits BCA and will allow your spending dollars to stretch to new and important, rose-tinted heights.