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Photographed by Nicki Sebastian
Mother Stories

Caroline Rodrigues Of Merci Milo On Juggling Parenthood & A Small Biz

Written by Katie Hintz-Zambrano

Photography by Nicki Sebastian

Having parents who own one of the most magical toy shops in all of the U.S. must be a dream come true for a child, right? Yes and no, says Caroline Rodriques of the Los Angeles-based wonderland of a shop Merci Milo. No matter how enticing the toys are, running an indie boutique is still never-ending work, which sometimes means parenting takes the back burner. Below, our candid conversation with Caroline about everything from battling mom guilt to raising her daughter Milo, 4, in a much freer way than she herself was raised. Plus: While you read her honest answers, you’ll also enjoy a tour through Caroline’s cozy family home and her nearby shop. Enjoy!


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  1. Carly says...

    My favorite place to shop period! Love to see such a great business and business owner featured here!

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