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Photographed by Nicki Sebastian
Mother Stories

Meet Cindy Pulido, The Mama Behind Izzy & Ferd

Written by Katie Hintz-Zambrano

Photography by Photographed by Nicki Sebastian

Quirky, original patterns are our thing. So, when we first set eyes on the print-centric kids’ brand Izzy & Ferd just days after Mother’s launch in 2014, it was love at first sight (especially the jellyfish-print sweatsuit). Much to our delight, we just recently discovered that the mother-of-two behind the brand, Cindy Pulido, is just as cute and charming as the brand she helms with her husband. Below, we invited ourselves over to the Pulido house (also home to Joseph, 5, and Julia, 2) to get to know them all better. What we found was an inspiring family focused on hard work and plenty of fun (just take a look at that fairy door in the wall!).

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