Mother Stories
Meet Fawn Shoppe Owner Danni Remender
Written by James Kicinski-McCoy
Photography by Stephanie Matthew
Jun 12, 2014
Say hello to Danni Remender, co-owner of the oh-so-adorable kids store Fawn Shoppe. The Brit turned Southern California beach dweller lives near the water with her husband Rick (a writer for Marvel Comics, how cool is that?) and two blonde babes, Edie, age 4, and mischievous Tommy, age 3. Not only does Danni have an A+ sense of humor, she also has incredible taste, and works as the buyer for the cult-followed online shop, outfitting boys and girls in the cutest clothes around. Here, Danni invites us into her beautiful Newport Beach abode and shares her enlightening views on motherhood. Click through the slideshow to take a peek.
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"Airy and white. We live by the ocean with plenty of natural light coming in, so generally the doors are open and the curtains are pinned up. I love the indoor/outdoor aspect of this house, it lends itself to a minimal aesthetic."
Danni wears a black top by Isabel Marant, jeans by AG, and shoes by Swedish Hasbeens. Edie wears a top and pants by Boy+Girl from Fawn Shoppe.
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- "It really has. Spending the majority of our days at home has made me much more thoughtful about the space, keeping it low maintenance and easy on the eyes."
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- "I have a fondness for silly things. I wanted to use him for a Fawn Shoppe ad I was shooting for Babiekins magazine. His name is Gerry and he wanted to live with me indefinitely."
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"I'm rather simple in my decor. I like to collect some classic pieces, but generally forgo knickknacks. My favorite decor items are paintings by my kids or blown-up photos of them."
Tommy wears a stripe romper by Nico Nico from Fawn Shoppe.
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- "A few key pieces and keep it simple. I generally choose utilitarian over comfort."
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"Traveling has been the biggest shift. I traveled and moved around often, but a couple of solo trips to England with 2 babies, 2 car seats, and 20 hours of traveling has cured me of that for a good while. I'm anxious to get that part back and explore the world with my kids."
Danni wears an Ace & Jig dress from Fawn Shoppe. Edie wears a dress by Bobo Choses from Fawn Shoppe.
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- "I'm not entirely sure what motivated me in life before I had kids. There's a greater purpose to all things that I do now. I imagined shaping these children, but they really change you."
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- "Both have family names, which being so far away from my family in England, was very important to me. Edie Dade comes from my great-grandma Edith and my mum's maiden name Dade. Tommy Dennis Thomas is also a family name and Dennis is my dad's. We had a much harder time choosing boy names."
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- "The ability to soothe them when they're sad. I know as they get older it won't always be as easy."
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- "It's not the most successful for us. Edie and Tommy usually last about an hour before they're asking for each other. With our work schedules as they are, we're all about family time together."
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- "I love this question. I'm four years into parenthood and much more forgiving of the things I wanted to do so different from my own mum. I've been home with my children for these first few years, carving out a career which is flexible. My mum's generation was much more structured. My mum also ran a household—dinners and cleaning. Our house was spotless, but that's so far from being my priority. I'd much rather leave the dishes and take a bike ride."
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- "My business partner Kristin has been inspiring. It's very hard to strike that balance between work and home life, but she's been encouraging and supportive in helping me figure out the balance that works for my family. There's a lot of guilt that comes with working and not working; I'm slowly finding harmony."
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"Commit to the crazy! We had ours close together. The pay off has been incredible."
Danni wears a grey sweater by Acne Studios and jeans by AG.
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- "Beach, park, pool, repeat. It's easy to be outdoors year round here, which is a sanity saver."
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- "I've narrowed down my reading to the wonderfully sarcastic and pokey Dlisted, along with a couple of my favorite blogs, Cup Of Jo and Bleubird."
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"We have a wonderful high beam in our bedroom, which was perfect for a kids' swing to hang from. It's the more popular choice in the house these days."
Tommy wears a tee and pants by Mabo Kids.
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"I love to move around. I left England at 20, then moved to NY, San Francisco, and Portland. I'd love to move back to the Bay Area at some point, although it's hard to leave this pretty place."
Edie wears a tee and pants by Mabo Kids.
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- "Classic. I love a good chunky sweater with ripped jeans or a trench. I tend to be more selective in the pieces I buy."
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- "We're out of the baby days now, so I can go back to wearing white and shorter dresses."
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- "Good jeans, cashmere sweaters, and a good white tee are the pieces I buy and wear regularly."
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- "Madewell is my go-to for everyday pieces. It always has great basics in new colors. I love being able to count on finding something there. For dresses and skirts I've been wearing Flynn Skye—so pretty and a little bohemian. Then for something a little special I like Isabel Marant."
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- "I'm such an online shopper. I love Net-A-Porter, Shopbop, and Madewell. They make it so easy."
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- "Ulla Johnson has the most beautiful summer dresses in great lengths."
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- "I'm English so the irony that I wear Jo Malone's Earl Grey is not lost on me. My day-to-day regime includes Nuxe Prodigieuse Oil. It smells incredible and looks great under make-up."
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- "I shop for myself much less, but find so much more joy in dressing my kids."
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- "I'm generally up before everyone, working and going over orders. Then once the kids wake up, it's oatmeal, then the park or a class. Rick's at home, so he pops down sporadically during the day to run to the beach or take a quick bike ride."
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- "I'm a co-owner of Fawn Shoppe, an online concept store for children. I mostly focus on the buying and creating original content. I love to style and photograph the pieces we get in. We put so much thought into all the pieces we carry."
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- "Previous to Fawn shoppe, I had studied and worked in early childhood education, working in non-profit schools for a few years before having my own children. Fawn Shoppe was already established before I came on board. Kristin hired me to help with the styling and social media, which lead to a great friendship and later a joint business."
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- "I love choosing the new seasons. Going through the line sheets and seeing the trends for the next season."
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- "Edie's room is the hub for all book reading in the evenings. We all congregate there on and off throughout the day. She started her own art wall; It grows and changes with her interests. It's become especially sentimental to me."
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- "It's grown organically. Hiding spots have been created and art walls are constantly expanding. I love a good white room with accessories in pops of color that you can change out inexpensively."
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- "We're always working on something. Nothing we can reveal just yet, but we have big ideas, always."
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- "It's been great to have something for myself. We've focused on my husband's career for so long, which is going great and now I can build mine. Edie starts school in September, which means there will be more time to build Fawn Shoppe the way that we would like."
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Danni is another amazing barefoot mom. Glad that she took those shoes off for the second part of the shoot, as she has lovely feet! I love her pedicure in picture #14, and her cute toes look to be proportional in size, except for her baby toe which is disproportionately shorter. That’s actually pretty cute. However, my favorite is picture #28. I love the outline of her slightly dirty sole! She has such a beautiful arch as well.