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Mother Love: Dôen Spring 2018

Written by James Kicinski-McCoy

Photography by Photographs courtesy of Dôen

Every time the feminine and ethereal (but oh-so wearable and everyday) California-based collective Dôen launches a new collection, it seems as though the anticipation and excitement can be palpably felt across the Internet and through your screen. There’s just something about the silhouettes, design, and quality that is, well, exceptionally lovely. And, you guessed it: the brand, brainchild of eight talented women and spearheaded by dynamic sister-duo Margaret and Katherine Cleveland, just dropped their largest line of covetable pieces you’ll want to scoop up—stat—and just in time for the temperatures to begin their ascent into spring. Believe us when we say that you’re going to want to see each and every one of the new offerings hanging in your closet. Don’t say we didn’t warn you!

For Dôen’s third spring outing, it feels as if the brand has created a line with whimsy and experience in mind. “Cheerful colors with a warm, slightly faded ’70s lens, make up this sunny palette of soft cottons and wispy silks. Clothes to be worn adventuring the Peruvian desert, befriending local alpacas, or having a tea in lush colonial-accented gardens. Smocking, pin-tucking, ruffles, and 1930s seaming give a nod to ’70s bohemia mixed with ’90s naivety,” says Katherine, CCO and co-founder. In other words, regardless of if you’re backpacking to the beach, brunching (yes, it’s a verb) with your closest friends, or simply lounging around the house, you’ll look damn good doing it. The icing on the cake? This launch will also include six children’s styles, all with a mommy-and-me counterpart that you can sport, too. Because who doesn’t want to match their mini in some of the prettiest clothing currently offered on the web?

To get a preview of the new collection, peep our slideshow below, or better yet, head over to Dôen and shop its first release of the spring 2018 collection—it launches today! We may be partial to the new Pima cotton t-shirt, but you didn’t hear it from us. Happy shopping!

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