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Photography by Aubrie Pick 
Mother Stories

Meet Twin Mama And Director at Everlane, Franchesca Hashim

Written by Erin Feher

Photography by Aubrie Pick

Considering that we create these mama profiles on a weekly basis, it’s fair to say that we have seen our share of cute family pics. But when the images for today’s profile subject came in from the photographer, we can honestly admit that we found ourselves in a jam. There were just TOO many adorable photos to choose from! That was in part due to the fact that today’s mother, the incredibly stylish Franchesca Hashim, went and made two exceptional baby girls at the same time. Her twin 21-month-old toddlers, Zora and Naima, are bursting with personality, and the complete adoration their mama feels for them is apparent in every single shot. A born-and-bred Bay Area girl, Franchesca has helped build the brands of some of San Francisco’s most noteworthy companies, from Airbnb to Everlane, where she is currently the brand marketing director. She is the consummate city girl—she has lived in the same Golden Gate Park–adjacent apartment for more than a decade, slowly transitioning it from a roommate crash pad, to a young couple’s first love nest, to a family home fit for a successful couple and their two high-energy toddlers. We spent the morning with this incredible girl gang, and saw first hand that twin life is truly double the fun. Click through the slideshow below for the full tour and Q&A with this incredible mama!

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  1. Brandi says...

    what a lovely profile!! the girls are simply adorable, and i appreciate franchesca’s beautiful balance of aspiration and real life (“coming in hot” is so very relatable!) thank you for opening your home and sharing your story.

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