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Mom Owned Business

mom style: 4 Fall Fashion Looks By Frankie4 and Susan Work

Written by Katie Hintz-Zambrano

Photography by Photographed by Kristen Murakoshi

You know those mamas who are always impeccably dressed, but in a totally natural, somewhat casual way? That is Susan Work. The San Francisco-based interior designer behind Homework and mother of two is all about creative layering (tunics + sweatpants, anyone?) jazzed up with luxe accessories (fur, sequins, metallics, etc.). This makes her the perfect candidate to showcase four fabulous Fall looks alongside the Australian-born label FRANKiE4, known for its wide selection of good-looking and good-feeling shoes.

“Having 2 children of my own, I have an appreciation for how busy mom-life is and I love that our footwear exists to be a facilitator for women to live their best life,” explains Caroline McCulloch, who founded FRANKiE4 over 12 years ago. “We want the brand to be on trend without any compromises regarding life-enhancing comfort technology.” Which is where the brand’s patented Sole Hero footbed comes in—it provides every step with soft, contoured support, and “it’s truly like no other out there,” says McCulloch.

Want to try a pair yourself? FRANKiE4 is currently hosting a Friends & Family Sale with all styles up to 40% off, now through October 31st.

As for what’s new for Fall, designer Gaby Thompson says: “Our two main design themes of the season are Classics Revisited (classic styling for timeless investment pieces) and Contemporary Femininity (luxe, modern, and minimal styling on new profiles). In addition, having our footwear sold around the globe in opposing seasons means that the styles we have just launched for Fall have been tried and tested by thousands of women already, backed by raving reviews.”

Check out the new FRANKiE4 wares, as styled by Susan Work and her adorable offspring—Cy (5) and Ray (1)—in our slideshow!

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