First Look: Madewell Launches Maternity Denim
Written by James Kicinski-McCoy
Photography by Photograph courtesy of Madewell
It’s an exciting moment for Madewell lovers and soon-to-be mamas! Starting tomorrow, August 9th, the favorite brand of many for its stylish basics and everyday denim is launching its first round of maternity jeans. After noticing just how many bump-toting, stylish mamas were sporting the brand’s non-maternity pieces throughout their pregnancies, Madewell’s design team knew they had to make something just for the mamas. “Creating a maternity jean was especially important to me because when I was pregnant I had the hardest time finding a pair that I actually wanted to wear and felt good in,” Madewell’s Head Of Design and new mother Joyce Lee tells us. “The team and I wanted to design a pair of jeans that looked and felt like the jeans our woman was used to wearing, but would be comfortable in throughout her pregnancy.”
The capsule collection will debut with two signature denim silhouettes: a skinny jean that comes in three washes (Black Frost, Juliet Wash, and Hayes Wash) and another jean with a drop hem in Lorelei Wash, both ranging in sizes 23 through 32. Each $138 style is cut low in front for extra comfort and high in the back for added coverage, plus these easy to pull-on jeans have elastic panels on each side with plenty of stretch for growing bellies. It’s claimed they won’t bag out or slip down as you go through your day—and that rear view? It’s so good that the expecting mamas around the Madewell office give ‘em a giant thumbs up—and pair them with the brand’s beloved sized-up tees and tops, naturally.
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