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Mara Hoffman & Her Son Romp Around Williamsburg

Written by Katie Hintz-Zambrano

Photography by Amber Venerable

Unless you’ve been living under a rock (or have no interest in fashion), you know that Mara Hoffman is having a major moment. The NYC-based designer has made her name synonymous with bright, vaguely psychedelic prints and her brand is absolutely exploding after 14 years in biz, recently partnering with giants like J.Crew for a kids’ line and Anthropologie on home decor. And impressively, while she’s been growing her indie empire, she’s also been raising her 3-year-old son, Joaquin, who is every bit as vibrant as his mother’s designs. Here, we tag along on the pair’s mommy-and-me playdate, as they show us their top spots around their Williamsburg hood. Well…all the spots that would fit in before nap time.

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