Natural beauty brands are pushing their chemical-laden peers to the sidelines. Why? Because these transparent powerhouses are not only providing excellent makeup and skincare to consumers worldwide, they are also educating women and men on the importance of avoiding harsh abrasives, synthetic ingredients, preservatives, and damaging toxins. There’s a common misconception that “natural” can mean not-as-effective, but these beauty-musts have proven that they deserve the spotlight. Take a peek at our favorite products below and see for yourself why we’re all about going au naturel!