Mother Essentials: Rachel Berick
Written by Erin Feher
Which mama is spilling her must-have Mother Essentials today? It’s none other than Brooklyn-based Rachel Berick, mother to Naomi, 8, and Max, 6, and the founder of Maptote, a line of products celebrating locales both domestic and far flung. Born and raised in Boca Raton, Florida, Rachel made the big move to New York City to pursue the creative life and study art at NYU. She followed it up with a degree in fashion design from Parsons School of Design, and was working as a stylist when she and her cartographer husband went on vacation to Germany and took notice of the simple cotton reusable tote bags being sold in grocery stores. With an eye for unique and practical gifts, they bought up several of the city-specific totes and brought them back to gift their friends. The totes were a hit, and inspired the couple to dream up a custom design for their own borough of Brooklyn—and a new business was born! Rachel has always personally sourced all her own fabric (exclusively U.S.-grown cotton), and everything is cut, sewn, and printed right in Brooklyn. Over the last 13 years, as reusable totes have gone from niche to mainstream, the brand has added everything from candles and mugs to pouches and note cards to tees and even baby onsies. The co-working couple also added two kids to the mix, and Rachel loves that she gets to integrate her kids into the family biz whenever possible. Below, Rachel shares her current Mother Essentials with us!
Ceramic Bead Necklace. “These necklaces are so pretty and it’s fun to play around with wearing all the beads or just one.” Shapes Necklace, $60, The Pursuit of Happiness.
Poppy Dress. “I could live in this dress and I do. I feel put together in it and it’s super comfy.” Poppy Dress, $182, Sugar Candy Mountain.
Maptote Denim Tote. “I wear this bag pretty much every day. The denim wears really well and doesn’t show any dirt. The inside pocket is key for me as I can always find my phone and keys.” Maptote Denim Tote, $26, Maptote.
Maptote Coin Purse. “I always have one of these in my totes. I use it for Band-Aids and Neosporin as boo-boos are always happening with one of my two kids.” Maptote Coin Purse, $16, Maptote.
Aesop Hand Wash. “We had friends stay in our apartment while we were away once. They left this as a gift and now we’re addicted to this hand soap and pretty much anything Aesop. It makes your hands so soft!” Reverence Aromatique Hand Wash, $39, Nordstrom.
Dark Chocolate. “There is always a point in my afternoon where I feel like I’m going to crash. I always have to have a bit of dark chocolate every day. I’m obsessed with the Jelina’s brand.” Jelina’s 72% Dark Chocolate Sea Salt Bar, $44.99 (8-pack), Wonder Foods.
Tinted SPF Moisturizer. “Sadly, I don’t have a great morning routine as I’m usually trying to get myself and kids ready in a short period of time. This is my quick solution to wearing sunscreen, moisturizer, and having a tint. It is really light and does the job!” La Roche-Posay Anthelios 50 Tinted Mineral Sunscreen SPF 50, $29.99, Amazon.
Maptote Candles. “One of my favorite ways to relax is taking a bath at night after the kids are asleep. The scents of our candles are so good. I’m currently loving the woodsy smell of our Portland candle.” Maptote Candles, $26, Maptote.
Cappuccino at Cafe Martine. “Before hitting up the playground with my kids, I love grabbing a cappuccino or latte at Cafe Martine.” Cafe Martine, 355 5th Avenue, Brooklyn, NY.
Girlfriend Collective Leggings. “A girlfriend recommended these to me a couple years ago and now they are my go-to leggings.” Dahlia High-Rise Leggings, $68, Girlfriend.
Family Suppers at Lot 2. “My daughter could eat pasta for every meal, but if I can get them to a non-Italian restaurant my choice is always Lot 2. Everything is always so fresh and yummy.” Lot 2, 687 6th Avenue, Brooklyn, NY.
Educated: A Memoir. “Since my brain is fried in the evenings, I need a quick and easy read.” Educated: A Memior by Tara Westover, $13.99, Amazon.
Izipizi Sunglasses. “I love these colorful lightweight sunglasses. They are good quality and not too expensive, so I don’t feel too guilty if I loose or break them.” Izipizi Sunglasses, $45, Smallable.
Margaritas at Fonda. “I love a good clean Margarita and Fonda doesn’t mess around.” Fonda, 434 7th Avenue, Brooklyn, NY.
Mien Jumpsuits. “Their cotton jumpsuits are the best! Incredibly soft and comfy.” Lakeside Wide Leg Jumpsuit, $98, Mein.
For more Mother Essentials, peep our past columns with designers Rachel Zoe, Cynthia Rowley, and Taylor Jay, children’s author Serena Minott, clean living expert Kristian Henderson, June & January founder Amy Richardson-Golia, Bubbsi founder Sweta Doshi, Oakland retail queen Sherri McMullen, Shahidah Zareef of Bossmom Nation, Joanne Encarnacion, LaTonya Yvette, Morgan Walker of Make.do, Jeanne Chan of Harlow & Grey, and more!
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