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Aden + Anais Partners With (RED)

Written by Katie Hintz-Zambrano

For those of you mamas that like kids’ products that have a give-back ethos attached, you’ll be pleased to learn Aden + Anais, makers of sumptuous swaddles (and more), has partnered with (RED), in order to help prevent the spread of AIDS, specifically from mother to child.

A portion of the sales (10%, to be exact) of the limited-edition line of red-and-white swaddles, dream blankets, and bibs will go towards buying medicine that prevents the transmission of AIDS from a mother to her baby. And, since the daily cost of this medicine is 40 cents a day, that means the purchase of one swaddle 4-pack or a dream blanket will provide 12 days of medicine, the swaddle 2-pack will provide 8 days of medicine, and the classic burpy bib 2-pack and classic snap bib 3-pack will provide 5 days of protection.

Into the cause? Starting today, you can buy goods from the collaboration—which come in graphic, red-and-white stars and stripes patterns—right here.


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