Annies Mother Party Brooklyn

Events

Party Pics! Mother x Annie’s Hits Brooklyn

Written by Katie Hintz-Zambrano

Photography by Maia Harms

Oct 6, 2016

We knew it was only a matter of time before we made it to New York to host our first-ever event there, and Annie’s gave us the perfect excuse. We partnered with the organic food brand to showcase its plethora of new offerings (including yogurt tubes, chewy granola bars, cereal, soup, refrigerated doughs, baking mixes, a new peanut butter alternative twist on a classic, Pea B&J Pockets), and host a snack-tastic party for some of Brooklyn’s finest mamas, papas, and kiddos.

Activities included a Mini Grocery World (with pint-sized carts and stands by Land of Nod), a Build Your Dream Lunchbox Station (with PlanetBox lunchboxes, Williams-Sonoma snack jars, and Minted custom name labels), a Cake Walk and sweets station (with a ridiculously cute bunny cake by Mother subject Justine Delaney), a Make Your Own Macaroni Necklace Station, featuring all the many fun shapes of Annie’s Mac & Cheese, Mama Needs A Drink Station, “Become a Bunny” Face-Painting, themed after Annie’s rabbit mascot, Balloon-Animal Making, and a decked-out play corner with books and toys by the MoMA Design Store, Blabla Kids, Acorn Toy Shop, Norman and Jules, Candylab, and Chronicle Books, all set on top of durable FLOR tiles—no shortage of Cheddar Bunnies there!

Aelfie rugs and pillows livened up the space, while guests were thrilled to depart with gift bags stuffed to the brim with Annie’s snacks and goodies from the aforementioned partners, as well as Boden, Munchkin, Beautycounter, Box Fox, Freshly Picked, Rifle Paper Co., June & January, Tea Collection, and Chatbooks. Guests also entered to win a grand prize from Airbnb, Loeffler Randall, Stokke, Hatch Collection, Goat-Milk NYC, TenOverTen, ErgoBaby, and Shop Ilá.

Check out our recap in photos after the jump! Until next time, NYC…

: Supermarket Sweep! We made a mini grocery land, thanks to snacks by Annie's and stands and pint-sized grocery carts by Land of Nod.

: Cool moms and cool kids, everywhere.

: DJ and cake-maker Justine Delaney takes a pic of her bunny-eared, two-tiered masterpiece.

: The prettiest cake, utilizing Annie's new sugar cookie mix and rows of bunny grahams.

: Cake walk time! With pillows and rugs by Mother favorite Aelfie.

: The sweets spread included Annie's organic cookie brownie bars and organic double-chocolate brownies.

: Annie's super easy-to-make organic chocolate chunk bake and share cookies, along with sugar cookies from the new box mix.

: Our build-your-dream-lunchbox station featured a variety of new and beloved Annie's goods, which attendees could stuff into their PlanetBox Rover lunchboxes.

: The kiddos also got custom name labels by Minted to stick on their lunchboxes and other goods. And the best snack jars ever came courtesy of Williams-Sonoma.

: Line 'em up!

: Snacks galore.

: Annie's Pea B&J Pockets (in grape and strawberry) are ideal for nut-averse kids (and schools), thanks to the golden pea butter made from a legume variety that’s a cousin to green peas.

: Jessie Randall from Loeffler Randall, her daughter, and Mother's Katie Hintz-Zambrano.

: Nicole Gonzalez, of Lillies and Leon, and her family ham it up in the Smilebooth.

: Adorable duo.

: Hatch's Ariane Goldman and her daughter, Charlie.

: Ashleigh Verrier and her daughter, Coco, "shop."

: Coco cleans up.

: With so much Annie's mac in the house, a make-your-own-necklace station was a hit.

: Stringin'.

: A fun play corner, with toys by MoMA Design Store (including this cool DIY cardboard house), Blabla Kids, Acorn Toy Shop, Norman and Jules, Candylab, and Chronicle Books, all set on top of durable FLOR tiles.

: Mini visitors got a kick out of Boden's The Gobblefunk Daily paper, in celebration of the company's brand-new Roald Dahl capsule collection.

: Our "Mama Needs A Drink" station. James Kicinski-McCoy of Mother serving 'em up.

: The MoMA Design Store provided a huge Manhattan poster by OMY for kiddos to color.

: Attention all mini-shoppers!

: Joyce Lee of Madewell and her daughter Poppy.

: Rug by Aelfie.

: Hopping through the Smilebooth with a giant carrot.

: Cuties.

: Latonya Yvette, Alexa Wilding, Molly Guy of Stone Fox Bride, and others chop it up.

: Jessica Palay of Well Rounded NY and her girls.

: How chic is Lisa Fine of Quiet Town Home?

: Annie's snacks, Planet Box lunchboxes, and an Aelfie rug.

: We weren't the only ones obsessed with this modern dollhouse from the MoMA Design Store.

: The family of Georgie Greville chatting with fellow Mother subject Justine D.

: How cute is artist Francesca DiMattio and son Bruno?

: Back for seconds, thirds, and fourths.

: Cheddar bunnies, down the hatch.

: Proud shopper.

: Not only did we have a giant carrot, we had giant utensils, too.

: Our face painters, totally on point.

: Mamas chatting it up while the kids were thoroughly entertained.

: Cleanup in Aisle 1!

: #TwinMagic.

: Our Smilebooth cheddar bunny illustrations were done by Mother favorite Alessandra Olanow.

: Bottoms up while the baby's napping.

: Collision course.

: Latonya Yvette and her adorable mini-me.

: Still scribbling away.

: DJ Mick rolls up with his son (and pimped-out stroller) while mama Rana Batyske was at home.

: The offspring of Rachel Blumenthal of Rockets of Awesome.

: Ashley Parrish of the Today show.

: Little bunnies, everywhere.

: Candice Miller from Mama and Tata.

: Our incredible gift bags included Annie's snacks, knit pretzel rattles by Blabla Kids, Beautycounter face oil, a voucher for a pair of Freshly Picked moccasins, a Munchkin Snack Catcher and Miracle Cup, Rosa Notebooks from Rifle Paper Co., toffee from Box Fox, lookbooks and gift cards from June & January and Hatch Collection, promo cards from Acorn Toy Shop and MoMA Design Store, and coupon codes or discount cards from Shop Ilá, Norman and Jules, Mini Boden, Chatbooks, and Loeffler Randall.