To say today’s Mother Essentials subject, Ashley Rouse, is currently “busy” would be an understatement. Not only is her company, Trade Street Jam Co., in the middle of a beautiful “boom” period of growth, the Brooklyn-based entrepreneur also recently welcomed her first child. Baby girl Zola Antoinette arrived just over a month ago, and the jam-making mama is absolutely smitten (as evidenced by her IG feed). Somehow, between the demands of newborn life and keeping up with the high-demands of her buzzing business—which is known for its delicious and inventive combinations, like Strawberry, Chipotle, & Fig, Blackberry & Mulled Merlot, and Smoked Yellow Peach—Ashley was able to dish on her current Mother Essentials that are getting her through the frenetic days ahead. Moms with babies (and perhaps also a business), take note!

Makeup in a Minute. “A super quick way to achieve a light and natural face beat. Perfect for when you are waaay too busy to look good, but looking good is a non-negotiable.” Perfecting Skin Tint, $26, Glossier.

The Wrap Life. “These stylish wraps save my life when I’m having a bad hair day. And even when I’m not!” Hair Wraps, $24, The Wrap Life.

Signature Scent. “Hermès is my favorite perfume of all time. It’s not the cheapest, but it’s light and smells wonderful. It always leaves an impression.” Hermès Elixir des Merveilles Eau de Parfum Natural Spray, $168, Nordstrom.

Baby Bows. “Who doesn’t love an absurdly large and adorable bow on their newborn?” Oversized Baby Bow, $14.99, Blondes in Bows.

SNOO Crib. “This puts even the fussiest baby to sleep. It’s a MUST.” SNOO Smart Sleeper Bassinet, $1185.75, Amazon.

Postpartum Recovery Kit. “Frida Mom makes the perfect after-baby items for personal care. These saved my life after giving birth and helped me heal, especially because everything was so new to me!” Frida Mom Postpartum Recovery Essentials Kit, $49.99, Target.

Mezcal Mama. “Mama loves a good drink. Casamigos Mezcal makes the perfect margarita for when motherhood tries to get the best of you.” Casamigos Mezcal, $63.99, Wine.com.

Trade Street Jams. “Our jam is literally my jam. I’m obsessed with the Blackberry Mulled Merlot and Plum & Rose (mix it into champagne with a little St. Germain), but they’re all so amazing. Gift some, or keep ’em all.” Welcome To The Trade Gift Set, $65, Trade Street Jam Co.

Go-To Tote. “I love my Trade Street tote bag. Not only is it super cute, but it holds so much, from baby essentials to farmers’ market finds. And 100% of the proceeds from this bag go to the Bangladesh Project, a co-op that provides fair-wage jobs for Bangladeshi women and contributes a portion of its profits to social and educational projects. It’s a win-win.” Trade Street x Apolis Market Tote, $68, Trade Street Jam Co.

Nike Slides. “For wearing around the house. Or when I was pregnant and my feet were puffy, I wore these everywhere!” Nike Benassi JDI Slide, $24.95, Zappos.

Crafty Time. “I love to do bargello. It passes the time and you can make the cutest little items, like sunglasses cases or tissue boxes or art for the wall. It’s a nice break from emails or your to-do list.” Bargello Kits, $14 and up, Hello Bargelo.

Hanging Crib. “I’m obsessed with our hanging crib. It’s so beautiful and stylish and makes our tiny Brooklyn nursery complete.” Macrame Hanging Crib, $109 and up, Hang A Hammock Collective.

Curly Hair Care. “Miss Jessie’s makes the best hair products for natural curly girls! It totally keeps this mane at bay.” Miss Jessie’s Hair Products, $10 and up, Miss Jessie’s.

Posh Peanut ‘Fits. “I looove these baby outfits. The newborn size is a perfect fit for our tiny human, especially when other clothing is still too big. They also have matching mommy and me outfits. OMG, ridiculously cute!” Ruffled Leopard Romper, $30, Posh Peanut; Matching Robe For Mom, $55, Posh Peanut.

DSLR Camera. “An iPhone takes great pictures, but when you need something to look professional, this baby does the trick. Lord knows I’m not a master photographer, but I’ve taken some pretty frame-worthy shots with this camera!” Canon EOS 6D Mark II Digital SLR Camera, $1399, Amazon.

Sweet Potato Biscuit Mix. “This is another Trade Street goodie. Whip up these biscuits in a jiffy to make the perfect weekend breakfast. Oh! And top them with our jam, duh.” Sweet Potato Biscuit Mix, $12.95, Trade Street Jam Co.

Nursing Pads. “For when you’re trying to look fly and your nipples won’t stop leaking!” Lansinoh Stay Dry Disposable Nursing Pads for Breastfeeding, $17.68, Amazon.

Groceries on Demand. “Fresh Direct is a life saver! Why spend time at the grocery store when there’s so many more important things to do?” FreshDirect.com.

For more Mother Essentials, peep our past columns with Weelicious and One Potato founder Catherine McCord, mega-influencer Chriselle Lim, Matana Organics founder Gabriela Babila, interior designer Susan Work, author Tiffany Dufu, Les Gamins founder Veronique Nguyen, Lonny editor Angela Tafoya, Wiley Body founder Vanessa Wade, DockATot’s Roma Patel, designers Anna Wallack, Cynthia Rowley, Rebecca Atwood, and Dana Haim, Olympian Alysia Montano, cookbook author Hetal Vasavada, model and muse Slick Woods, children’s author Serena Minott, clean living expert Kristian Henderson, Oakland retail queen Sherri McMullen, wellness influencer Joanne Encarnacion, author LaTonya Yvette, and many, many more!