
Burt’s Bees’ Top Products For Mamas & Babies Get A New Look
Written by Katie Hintz-Zambrano
Photography by Photographed by Maria Del Rio
Beloved for four decades for its super effective and natural origin products (go-to lip balms, hand creams, face masks, and more!), Burt’s Bees is now adding a fresh look to its cult-followed baby range, including its goodies for babies and mamas that green-minded families adore!
Before we get to the new look, here’s a refresher on Burt’s Bees’ roots. The company was founded in 1980 by Maine-based Burt Shavitz and Roxanne Quimby, who was, at the time, a working artist and a single mother to young twins. The pair combined their deep commitment and connection to nature and launched Burt’s Bees, which was—and still is—a pioneering nature-conscious brand devoted to building a healthier world.
Inspired by Mother Nature and utilizing at least 95% Natural Origin ingredients, some of Burt’s Bees’ most popular items for moms and babies include the Multi-Purpose Baby Ointment, Shampoo & Body Wash, Nourishing Lotion, and Mama Bee® Belly Butter.
These well-loved favorites are getting a playful packaging update, which will soon be on full display when you find yourself strolling through Target or scrolling around the internet. Marked by a yellow circle, modern lowercase red text, and sweet illustrations—you can get a sneak peek at Burt’s Bees’ transition to a fresh new look in our slideshow below. (Plus, get a healthy dose of really cute baby toes while you’re at it!)
This post is brought to you by Mother x Burt’s Bees.
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A look at the original sunshine-y and cheerful Burt's Bees' line of Mother Nature-inspired products for babies and moms.
Burt's Bees Baby Bee Original Nourishing Lotion, $9.99, Target.
Burt's Bees Multi-Purpose Baby Ointment, $10.99, Target.
Burt's Bees Baby Dusting Powder, $8.99, Target.
Burt's Bees Mama Bee Belly Butter, $12.79, Target.
Burt's Bees Baby and Mom Gift Set, $20.99, Target.
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And a peek at the fresh and new Burt's Bees packaging!
The whiter, brighter design is marked by a yellow circle, modern lowercase red text, and sweet illustrations of lambs, bears, and (of course) bees.
Burt's Bees Baby Bee Original Nourishing Lotion, $9.99, Target.
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A side-by-side view of the updated Burt's Bees Multi-Purpose Healing Ointment, which protects against diaper rashes and dry skin and lips, while luxuriously smoothing baby's skin.
This multipurpose, non-irritating formula uses 100% natural origin ingredients, including coconut oil and beeswax, to form a barrier against dryness and to lock in moisture and renew your baby's sensitive skin.
Burt's Bees Multi-Purpose Healing Ointment, $10.99, Target.
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The ointment is formulated without phthalates, parabens, petrolatum, or SLS, and can be safely used on the face, body, and diaper area. It can also be used to sooth scratches, cuts, and more, for the whole family!
Burt's Bees Multi-Purpose Healing Ointment, $10.99, Target.
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A natural way to keep baby's skin soft and smooth, the Baby Bee Original Nourishing Lotion is infused with naturally moisturizing sunflower seed oil, buttermilk, and shea butter, which gently comforts even the most sensitive, delicate skin.
The hypo-allergenic, pediatrician-tested formula is safe and effective to use all over baby's face and body and is made with 99% natural origin ingredients.
Burt's Bees Baby Bee Original Nourishing Lotion, $9.99, Target.
Burt's Bees Multi-Purpose Healing Ointment, $10.99, Target.
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No matter which packaging you choose, the full roster of Burt's Bees natural baby essentials, will look sweet in your nursery space.
Burt's Bees Baby Dusting Powder, $8.99, Target.
Burt's Bees Baby Bee Original Nourishing Lotion, $9.99, Target.
Burt's Bees Multi-Purpose Baby Ointment, $10.99, Target.
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An updated peek at the Dusting Powder, used to pamper your baby's skin from head to toe.
The calming formula helps keep your little one's skin soft, dry, and comfortable in between diaper changes and after bath time.
Burt's Bees Baby Dusting Powder, $8.99, Target.
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Crafted with a mild, clean scent and 100% natural origin ingredients (including naturally absorbent cornstarch), the hypo-allergenic powder is talc-free and clinically shown to be non irritating and safe for baby's delicate skin.
Burt's Bees Baby Dusting Powder, $8.99, Target.
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One of Burt's Bees' products just for mamas, the Mama Bee Belly Butter is a fragrance-free delight, designed to nourish one's belly (and breasts!) before and after pregnancy.
The rich and moisturizing, 99% natural Belly Butter softens and smooths stretching skin with a blend of Vitamin E and naturally hydrating cocoa, shea, and jojoba butters.
Burt's Bees Mama Bee Belly Butter, $12.79, Target.
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With single products priced around $10, the Burt's Bees baby and mama line makes a great addition to baby shower gift bundles and will get plenty of use once baby arrives.
Burt's Bees Baby Bee Original Nourishing Lotion, $9.99, Target.
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Plus, the Burt's Bees Baby and Mom Gift Set is already bundled for you, with a sweet trifecta of products: Baby Shampoo and Wash, Baby Lotion, and Beeswax Lip Balm.
Tucked into a sweet canvas bag alongside the baby essentials, the beloved Beeswax Lip Balm for mama (which consists of 100% natural origin moisturizing beeswax and a refreshing, tingling peppermint flavor) even comes with a personalized "Mama Bee" label.
Burt's Bees Baby and Mom Gift Set, $20.99, Target.
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A must-have for those sweet newborn baths—and beyond!—Burt's Bees Baby Bee Shampoo & Wash is created without phthalates, parabens, or petrolatum, and contains a natural plant-based cleansing complex with soy proteins that naturally moisturizes skin.
The mild baby wash and tear-free baby shampoo come together in one non-irritating formula to cleanse hair and skin from head to toe, with a fresh scent that leaves baby's skin smelling delicious.
Burt's Bees Baby Bee Original Nourishing Lotion, $9.99, Target.
- To shop the entire Burt's Bees collection for the whole family, head over to Target.com.
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