Beloved for four decades for its super effective and natural origin products (go-to lip balms, hand creams, face masks, and more!), Burt’s Bees is now adding a fresh look to its cult-followed baby range, including its goodies for babies and mamas that green-minded families adore!

Before we get to the new look, here’s a refresher on Burt’s Bees’ roots. The company was founded in 1980 by Maine-based Burt Shavitz and Roxanne Quimby, who was, at the time, a working artist and a single mother to young twins. The pair combined their deep commitment and connection to nature and launched Burt’s Bees, which was—and still is—a pioneering nature-conscious brand devoted to building a healthier world.

Inspired by Mother Nature and utilizing at least 95% Natural Origin ingredients, some of Burt’s Bees’ most popular items for moms and babies include the Multi-Purpose Baby Ointment, Shampoo & Body Wash, Nourishing Lotion, and Mama Bee® Belly Butter.

These well-loved favorites are getting a playful packaging update, which will soon be on full display when you find yourself strolling through Target or scrolling around the internet. Marked by a yellow circle, modern lowercase red text, and sweet illustrations—you can get a sneak peek at Burt’s Bees’ transition to a fresh new look in our slideshow below. (Plus, get a healthy dose of really cute baby toes while you’re at it!)

This post is brought to you by Mother x Burt’s Bees.