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The Honest Company Comes To Target

Written by Katie Hintz-Zambrano

Photography by Photo Via The Honest Company

Mark your calendars, Honest fans! The earth-friendly brand, best known for its colorful array of diapers and its famed co-founder, Jessica Alba, is coming to Target stores and Target.com on June 15th.

According to Target, The Honest Company will supply the mass retailer with an assortment of products, including diapers, biodegradable baby wipes, organic skin care, belly and nipple balm, non-toxic laundry detergent, and hair products, among other goods.

The new inclusion on Honest on its shelves is a part of Target’s wider Made to Matter collection, featuring natural and sustainable brands like Burt’s Bees, Plum Organics, Clif Bar & Company, and Seventh Generation. We, for one, are excited to peruse all of those adorable printed diapers (ah! robots! starry nights!) in person during our next inevitable Target run.


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