
In Good Company 2018 Street Style
Written by Katie Hintz-Zambrano
Photography by Photographed by Emily Scott
We can’t believe it’s already been a week since the second-annual In Good Company conference, focused on creative, entrepreneurial women and mothers, went down in San Francisco. To re-live the magical vibes-filled day—and some of the killer outfits we spotted there—we’ve got a street style recap for you below, chock-full of inspiring fashion. Plus, in addition to getting the deets on these ladies’ wares, we also asked them to detail their 2018 IGC highlights, as well as the best pieces of career and life advice (from the conference and beyond) that continue to guide them. Get ready to jot down some notes and enjoy!
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Lauren wears a Ganni suit, Sold Out NYC t-shirt, Gucci belt and shoes, and jewelry by Harwell Godfrey.
In Good Company Highlight: "Jodie Paterson’s keynote. I could listen to her talk all day!"
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Best Career/Life Advice: "I’m paraphrasing speaker Elise Peterson: 'Things aren’t always as they appear. We all have our McDonalds bag inside the Whole Foods bag moments.' Truth!!!"
You can find more on Lauren here and here.
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Erin wears a vintage kimono, Milumia dress, and Loeffler Randall shoes.
In Good Company Highlight: "Everything Mara Hoffman said! One memorable bit for me was when she talked about how she makes a real effort to speak to herself kindly (even sometimes out loud!), as if she were talking to and encouraging her own daughter. Another highlight: the dreamy vines and flowers by Natalie Bowen."
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Best Career/Life Advice: "Go with your gut and if it sounds fun, you’re on the right track."
You can find more on Erin and The Forest Feast here.
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Elise, an In Good Company 2018 speaker, wears a Zara suit and her favorite vintage python loafers.
In Good Company Highlight: "I felt so full sharing space with inspiring, vision-driven women. I also absolutely loved the Speakers' Dinner the night before the conference. Delicious food by Dominica Rice-Cisneros, great conversation with women, and surrounded by the work of Elena Stonaker. It was perfect."
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Best Career/Life Advice: "Trust your intuition; that's spirit guiding you."
You can find more on Elise here, here, and here.
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Rachel wears a Nooworks jumpsuit and Frye boots.
In Good Company Highlight: "I loved being in the same place with so many amazing women, the energy was amazing. I also really loved all the food and vendors."
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Best Career/Life Advice: "I especially loved the first panel of the day and specifically when they spoke about balancing motherhood and business and that it’s ok to not be the perfect mother or perfect biz owner all at once. That balance is in accepting that you’re trying your best and that’s enough."
You can find more on Rachel here.
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Rajni, an In Good Company 2018 speaker, wears an Orsund Iris Dress, Fendi boots, and Uniqlo x JW Anderson trench.
In Good Company Highlight: "Meeting so many wonderful women."
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Best Career/Life Advice: "Authenticity goes a long way. Never hide yourself."
You can find more on Rajni here.
- April wears a Chloe sweater, Ruben Chapelle culottes, and Zara shoes. Michele wears earrings from Retrock in Budapest, a Kenzo dress, Mango sweater, Hobbs London shoes, and Mossimo Dutti bag.
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In Good Company Highlight: "Finding solace with others for having only one child. As Mara Hoffman said, 'I would rather give more to less, then less to more.'" -Michele
"Lisa Price from Carol’s Daughter." -April
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Best Career/Life Advice: “'Building a brand takes a really long time, one person at a time, ' via Jeni Britton Bauer. It resonates with me while entering into a new phase of my business, needing to hire slowly, methodically and how this relates to trust." -Michele
You can find more on April here and here; and you can find more on Michele here.
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Lisa, an In Good Company 2018 speaker, wears a Rachel Roy suit, Converse shoes, Lorraine West Jewelry earrings and necklace, and Stephen Dweck bracelet.
In Good Company Highlight: "The fact that the building was filled with women and a lot of them brought their babies with them."
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Best Career/Life Advice: "Always remembering what it is that I bring to the table that makes my business unique."
You can find more on Lisa here and here.
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Meredith wears a Doen dress, Babaa Knitwear sweater, Madewell shoes, and Spark + Pepper jewelry. Carrie wears a Podolls dress and slip, and Loeffler Randall sandals.
In Good Company Highlight: "Hearing all of the success stories from the women on the panels on how they built their businesses and being working moms." -Meredith
"I was struck first by the beauty of the space and then of course the seamless composure of each of the speakers and the rich content." -Carrie
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Best Career/Life Advice: "My favorite panel was Motherhood and Entrepreneurship. I have been such a fan of Mara Hoffman and to hear her speak about her journey and her advice of being authentic with your customers really resonated with me." -Meredith
"Don’t take no for an answer and be relentless in your pursuits." -Carrie
You can find more on Meredith here; and Carrie here.
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Clare, an In Good Company 2018 and 2017 speaker, wears a Stella McCartney skirt, Levi’s 'Vote' t-shirt, and Chloe blazer.
In Good Company Highlight: "Interviewing Christy Turlington Burns, and also Jodie Patterson’s keynote."
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Best Career/Life Advice: "Keep true to your vision, the trend will come around. (And even if it doesn’t, you’ll be authentic)."
You can find more on Clare here, here, and here.
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Charmin wears a Madewell top, Uniqlo jeans, Crown Nine earrings, Bryr clogs, and Maris Mason necklace.
In Good Company Highlight: "There were so many! Hearing Mara Hoffman speaking on the importance of gratitude—'Abundance grows Abundance.' Hearing Lisa Price speak. She's definitely a game changer in my mind. She was one of the first people I ever knew of who made quality natural haircare products accessible for people of color and people with different types of hair textures. When Emily Scott gave me a pair of her Podolls harem pants just because I told her that I loved the pair that I own and was so sad to hear of the closing of the Podolls store. And reconnecting with so many women that I met through this conference the year before."
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Best Career/Life Advice: “Sometimes you have to seat yourself at your own table.” - Mara Brock Akil
You can find more on Charmin here and here.
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Lena wears a vintage top, Steven Alan jacket, Micaela Greg pants,
and Sandgren clogs. Jen wears a vintage top, vintage Wrangler jeans, and Golden Goose sneakers.
In Good Company Highlight: "Mara Hoffman discussing shifting her business to all sustainable production." -Lena
"The general buzz and excitement. The women are just so happy to be there. I also love seeing so many familiar faces and friends all in one place." -Jen
Best Career/Life Advice: "Think about what you want your business success to look like, not how outside expectations define success." -Lena
"Try to grow your business without taking on any more debt." -Jen
You can find more on Lena here; and more on Jen here and here.
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Morgan wears a head wrap by ByKalu, vintage Levi's sweatshirt, vintage pants, Oak + Fort button-up, and Converse shoes. Emory wears Baby Gap and Adidas.
In Good Company Highlight: "Definitely the company! At least 5 women offered to get me food and/or watch my busy little one while I stuffed my face. Also, connecting in-person with people from the interwebs and venting about infant sleep woes."
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Best Career/Life Advice: "I'm so grateful for Mara Hoffman's reminder that 'abundance attracts abundance and lack attracts lack.' After hearing this, I went home and found an abundance prayer to add to my daily routine. I have everything I need."
You can find more on Morgan and Make.Do here and here.
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Jeni, an In Good Company 2018 speaker, wears an Ayr camisole and jeans, Micale scrunchie, Maya Brenna "JBB" necklace, Ban.Do "Resilience" necklace, Loeffler Randall shoes, and Strawberry Jam lipstick she made in collaboration with Tart Peach.
In Good Company Highlight: "The statement that diversity and equality are different. Equality is about putting women and people of color into positions of power."
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Best Career/Life Advice: "Go your own way—it’s great advice my grandfather said constantly as I was growing up, but as an entrepreneur it’s literally the entire value of my company."
You can find more on Jeni here and here.
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Lauren wears a jacket and dress from Anthropologie, Ulla Johnson shoes, and jewelry by Bezels & Bytes.
In Good Company Highlight: "I was so relieved to hear all the humble anecdotes about the business journey of trial and errors. The hysterical details about assertiveness and resourcefulness was hilarious, including Mara Hoffman's story about hiring a guy mostly because he had a car, but also knew how to use a computer and Jeni Britton Bauer's reminder of our 'Jackpot' mom status."
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Best Career/Life Advice: "Passion is everything. This conference was a strong reminder of the undeniable recipe for a successful business and that includes, but is not limited to, a strong level of determination, confidence, attitude, and the willingness to continuously perfect one's skill. 'Abundance creates abundance,' Hoffman reminded us. Also, forgive yourself when you make a mistake: own it, learn from it, and move on."
You can find more on Lauren here.
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María wears Zara pants, a Nika Tang sweatshirt, Laura Lombardi earrings, and Maryam Nassir Zadeh shoes
In Good Company Highlight: "The panel on diversity."
- Best Career/Life Advice: "Work hard and be nice. Thats all."
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Hannah wears an Eileen Fisher coat, Wilfred jumpsuit, Nike boots, Gravel & Gold totes via Le Souk Le Souk, and Betsy & Iya earrings. Kelty wears an Atelier Delphine coat, Doen dress, Nike boots, Madewell backpack, and Betsy & Iva earrings.
In Good Company Highlight: "Taking deep breaths in and humming out with moderator A-lan Holt and 500+ amazing, beautiful, intelligent women. And the watermelon cocktails."
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Best Career/Life Advice: "'Treat yourself like you would treat your daughter.' -Mara Hoffman."
You can find more on Hannah and Kelty here.
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Ariel wears a Zadig and Voltaire sweater, Levi's jeans, No.6 clogs, Ariel Gordon jewelry, and Bottega Veneta purse.
In Good Company Highlight: "In light of the political climate, it felt so invigorating being in a room full of hundreds of like-minded, badass ladies."
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Erin wears a hat from Whole Foods, shirt and scarf from Zara, Rachel Comey jeans, and Chloe boots.
In Good Company Highlight: "It's a tie between the reminder from Mara Hoffman that 'Abundance attracts abundance' and that 'Wives are f***ing fabulous...but I don't have one!' -Lisa Price."
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Nicole wears a Zara top, J. Crew sweater, Réalisation Par skirt, Pierre Hardy shoes, Jody Candrian cuff, and Clare V. bag.
In Good Company Highlight: "Too many, but this one really resonated: 'Lack attracts lack, abundance attracts abundance.'"
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Best Career/Life Advice: "'Trust your gut, forgive yourself, be grateful.' - Cheryl Strayed"
You can find more on Nicole here and here.
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Hadley wears a vintage French smock, vintage Levi's, Sven clogs, and Target t-shirt. Saer wears Baby Gap.
In Good Company Highlight: "So many highlights, but mostly just being surrounded by such real, hard-working, inspiring moms. The energy was palpable and I'm still marinating in it...and will be for months to come!"
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Best Career/Life Advice: "I loved when Lisa from Carol's Daughter talked about the name of her brand and how it organically started to promote the idea that everyone is someone's child. It's a simple idea, but one that grounds and adds perspective in so many life and work situations."
You can find more on Hadley here.
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Emily wears a Doen dress, French Connection shoes, and Saint Laurent bag. Bessie wears a Madewell sweater coat, Black Crane dress, Jeffrey Campbell shoes, and Chloe bag.
In Good Company Highlight: "The realization that we’re all hustling, breaking the boundaries in our own industries, and we can pull resources to become bigger and better. My favorite question asked is 'How can I help, what can I do to help you?' It’s not just saying we support each other, but really doing it." -Emily
"We are currently debating if we should have another kid. I really want to, but I am struggling with work/life balance right now and feel like it will be too much. What Mara Hoffman said regarding that really changed my perspective: ‘I’d rather give more to less than less to more.'" -Bessie
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Best Career/Life Advice: "Trust in yourself, in your gut, in your intuition. When it feels right, it normally is." -Emily
"'I’m always a mom first.' I’m a freelancer, so this helps me slow down, turn down some work, and realign priorities during crazy hectic work days." -Bessie
You can find more on Emily here. And Bessie here.
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Bee, an In Good Company 2018 speaker, wears an Altuzarra dress and Dorateymur shoes.
In Good Company Highlight: "The amazing energy in the room! I also loved all the babies there. When I had my first baby, I remember being so mortified whenever she cried out and I had a conference call. Now, I just say right off the bat that I have kids running around the house and they'll just have to deal with some background noise."
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Best Career/Life Advice: "Brands take on a life of their own. You can try to control it all you want, but in the end they grow their own independent identity that you have to respect. It's like having a third child!"
You can find more on Bee here, here, and here.
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Surya wears a Black Crane dress, Salihah Moore earrings, and Vans shoes. Besse wears her mom's hand-me-down Comme Des Garçons jacket, Doen blouse, Rag + Bone jeans, Zara boots, and Yarnz scarf.
In Good Company Highlight: "The diversity panel was spot on and so necessary. Also, hearing Cheryl Contee talk about not everyone having the luxury of having friends and family for a fundraising round and ways to grow without it." -Surya
"The diversity + inclusion panel. It solidified the importance of making differences visible and an integral part of culture, not just a checked box." -Besse
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Best Career/Life Advice: "Elise Peterson's metaphor about her life (a.k.a. all of our lives) being a McDonald's bag inside a Whole Foods bag. Seriously the most relatable story that I will tell a thousand times from now and live proudly." -Surya
"Rise above it." -Besse
You can find more on Surya here. And Besse here and here.
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Lauren wears a vintage Phool dress, Kkibo sweater, The Podolls bag, Isabel Marant boots, and antique jewelry from Metier.
In Good Company Highlight: "My favorite part was attending with my mom. My favorite quote was Mara Hoffman’s reminder of the universal truth: 'Abundance attracts abundance, Lack attracts lack.' I also loved Rajni Jacques' reminder, 'You can’t preach diversity unless you’re diverse yourself.'"
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Best Career/Life Advice: "Find something you love to do so it doesn’t feel like work."
You can find more on Lauren here.
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Allison wears a Jenni Kayne dress and sweater, Isabel Marant boots, and a Clare V. purse.
In Good Company Highlight: "Mara Hoffman speaking about having a positive outlook and mindset in business, which therefore attracts the same. 'Abundance attracts abundance.'"
Best Career/Life Advice: "Be passionate about what you do, that should be your driving force."
You can find more on Allison here and here.
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Dana wears a Lindsay Robinson jumpsuit, Babaa Knitwear sweater, Four Eyes Ceramics earrings, Hatori bag, and No. 6 shoes.
In Good Company Highlight: "There were so many! Hearing Christy Turlington talk about her work with Every Mother Counts was so eye opening and inspiring."
Best Career/Life Advice: "Don't be afraid to be different, to carve a path out that's unique to you."
You can find more on Dana here and here.
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Taylor wears a Taylor Jay dress, leggings, and cape, thrifted sweater, and Sole Space boots.
In Good Company Highlight: "I loved all of the speakers! Amazing food and delicious mimosas."
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Best Career/Life Advice: "You can do anything you put your heart and mind into!"
You can find more on Taylor here, and her touching story on Mother here.
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Nicki wears a Madewell jumpsuit, boots, and beanie, Rivet and Thread shirt, and Baggu tote. Stacy wears a Matta dress, No.6 clogs, Madewell jacket, and Clare V. bag.
In Good Company Highlight: "Being in the presence of so many remarkable women under one roof. The collective energy was palpable. In light of recent harrowing political events, the gathering couldn't have come at a more necessary time." -Nicki
"There were so many great moments, from an incredible keynote speaker to conversations on diversity and inclusion. But mostly, after a really rough week for women in the news, I felt incredibly grateful to be in a safe space surrounded by so many inspiring, insightful, and powerful women, sharing messages of strength, resilience, creativity, passion, and hope." -Stacy
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Best Career/Life Advice: "Never underestimate the power of the handwritten thank you note." -Nicki
"Growth and change can hurt, and we can't fear that hurt. To this day I remember one of my business partners saying it takes work and strength to 'get comfortable with being uncomfortable.' It is one of my mantras in life and work and I even use it with my kids!" -Stacy
You can find more on Nicki here. And more on Stacy here.
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Kendra wears a Janessa Leone hat, Mara Hoffman top, Rachel Comey pants, and Freda Salvador shoes.
In Good Company Highlight: “'Wives are awesome. I want a wife!' -Lisa Price”
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Best Career/Life Advice: "'There is only one of you in all time, this expression is unique. And if you block it, it will never exist through any other medium and it will be lost.' -Martha Graham."
You can find more on Kendra here.
- Susan, In Good Company's event designer, wears a pant set by No.6 and shoes by The Row. Myka wears Old Navy thrifted jeans, Freda Salvador booties, Laura Lombardi charm necklace from McMullen, and a rose thorn necklace from Spark + Pepper. Natalie, In Good Company's floral designer, wears a Reformation dress, Freda Salvador shoes, and Loeffler Randall bag.
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In Good Company Highlight:: "Hearing Jodie Patterson speak and then having a moment to chat with her after. That's what I love most about In Good Company, connecting with other women and having face to face interactions." -Myka
Best Career/Life Advice: "It was something In Good Company posted recently on Instagram, Clare Vivier's quote to Who What Wear in 2015: 'Don’t worry about problems you don’t have yet—I’ve learned that over and over again.' I'm a worrier by nature, so that one really rang true to me." -Myka
You can find more on Myka here.
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In Good Company Highlight: "The incredibly poised and intelligent Miss Info and A-lan Holt as moderators, asking important questions and directing thoughtful, soulful, and mind-blowing conversations." -Susan
Best Career/Life Advice: "In setting priorities: 'Don’t miss anything important by doing something unimportant.' -Lisa Price." -Susan
You can find more on Susan here.
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In Good Company Highlight: "Jodie Patterson’s keynote speech."
Best Career/Life Advice: "'Abundance attracts abundance.' -Mara Hoffman."
You can find more on Natalie here.
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Meredith wears a silk set by The Great, Saint Laurent shoes, and vintage jewelry from Metier, Broken English, Circa1700, and Louison Fine.
In Good Company Highlight: “'Treat yourself like you would treat your daughter. How will you care for her?' -Mara Hoffman.”
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Best Career/Life Advice: "Never allow fear to guide your choices."
You can find more on Meredith here.
- Twinning attendees.
- Jacqui, an In Good Company 2017 speaker, wears an Anthropologie romper, Treasure & Bond slides, and Gap jacket. Elle, also an In Good Company 2017 speaker, wears an Other Stories top and bottom and COS heels. Andrea wears a Zara blouse, Ace & Jig jumper, and Nic & Zoe shoes.
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In Good Company Highlight: "Learning about what we can do to help maternal healthcare here in the U.S." -Andrea
Best Career/Life Advice: "Don’t wait for others to make things happen." -Andrea
You can find more on Andrea here and here.
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In Good Company Highlight: "The highlight for me was meeting new friends and soaking in the panel speakers!" -Jacqui
Best Career/Life Advice: "I loved the Motherhood and Creativity panel. The quote that stuck with me was when Mara Hoffman said 'Lack attracts lack. Abundance attracts abundance.' Also 'Motherhood gives me focus!' Both are two thoughts that are vital to owning a small business and simultaneously owning your own motherhood." -Jacqui
You can find more on Jacqui here and here.
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In Good Company Highlight: "The Motherhood and Entrepreneurship panel." -Elle
Best Career/Life Advice: "'Abundance breeds abundance.' -Mara Hoffman." -Elle
You can find more on Elle here, here, and here.
- Cute mama-and-babe duo.
- Rizza wears an Ace & Jig jumpsuit and Paloma Wool coat, both from Glasswing shop in Seattle. Ria wears a 3.1 Phillip Lim jacket, Ganni dress, Bally handbag, Cartier watch, Dogeared wishbone necklace, Marc by Marc Jacobs necklace, and Schutz boots.
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In Good Company Highlight: "'Once in a while, in front of your kids, jump first into the lake and go APESHIT. Show them the desire to be limitless.' -Jodie Patterson."
Best Career/Life Advice: "'Just eat a snickerdoodle.' -Grandma Viola; 'Cute lahat yan (It’s all cute).' -Lola Salud."
You can find more on Rizza here.
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In Good Company Highlight: "There are so many! Jodie Patterson’s entire keynote, the panel on diversity. For years I’ve been saying that I need a wife, seconding Lise Price's sentiments. And Anna Brockway on family, 'If you say this is how it’s gonna be, they’ll follow you.'"
Best Career/Life Advice: "Embrace failure. Someone, who’s never failed, has never tried or learned anything new."
You can find more on Ria here and here.
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Leslie wears a Doen dress, Bryr clogs, Ariel Gordon necklace, and Clare V. bag.
In Good Company Highlight: "For me, it's always the energy of being surrounded by hundreds of like-minded and open-minded, strong, beautiful women. But particularly this year, what Jeni Britton Baeur said: 'What?! Do you even know? You hit the jackpot having me as your mom!'" -Leslie
”Meeting badass mamas on stage, in line, and—the best—in the pumping room." -Emily
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Best Career/Life Advice: "'Life shrinks or expands in proportion to one's courage.' -Anais Nin. Words that have proven true time and time again in my business and personal life. I can't escape this mantra. Every time I get stuck or face a seemingly insurmountable challenge, this advice has led me to the other side, stronger and more resilient than before." -Leslie
"[To hear your intuition] just be quiet. Spirit's like, 'She's quiet...OK, let's talk!' -Lisa Price." -Emily
You can find more on Leslie here. And more on Emily here and here.
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Taylor wears a Rawson Vintage top, Innika Choo dress, Sezane bag, Madewell shoes, and Ariel Gordon x Taylor Sterling necklace.
In Good Company Highlight: "Elise Peterson's words of wisdom and humor."
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Best Career/Life Advice: "'It's OK to be a McDonald's bag inside a Whole Foods bag some days!' -Elise Peterson."
You can find more on Taylor here and here.
- Cristina wears a Levi's jacket, South African shirt gifted from family, Citizens of Humanity jeans, Freda Salvador boots, and Janessa Leone hat. Megan wears a Dries Van Noten blazer, Phenomenal Woman t-shirt, Sandy Liang jeans, and Freda Salvador shoes.
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In Good Company Highlight: "The community that was brought together." -Cristina
"The feeing of complete happiness and power thanks to all of the positive energy in the room. Women supporting women." -Megan
- Requisite Freda Salvador shoe shot.
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Best Career/Life Advice: "The harder you work, the luckier you get. Advice from Cris’ dad early on." -Megan
You can find more on Megan here and here.
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Best Career/Life Advice: "Done is (sometimes) better than perfect." -Cristina
You can find more on Cristina here and here.
- Katie Hintz-Zambrano, In Good Company founder and Mother co-founder, in hand-painted Kamperett and Freda Salvador shoes.
- Clog-loving buddies.
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Emily wears a Preston & Olivia hat, vintage jumpsuit, and Freda Salvador boots.
In Good Company Highlight: "The Diversity Panel had so many incredible gems of wisdom, especially Justina Blakeney encouraging us to get uncomfortable to confront diversity and inclusion issues. It's ok to be uncomfortable."
Best Career/Life Advice: "Find your unique voice, your point of view, and use what makes you different."
You can find more on Emily here and here.
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Kelsey wears a vintage poncho by Orenda Tribe, Madewell jeans, and Stuart Weitzman shoes. Lindsay wears a Lindsay Robinson hat, vintage dress by Amerikan Climax, Apiece Apart cape, and No.6 shoes.
In Good Company Highlight: "Mara Hoffman referring to her business as the little engine that could. As a small business owner, it’s easy to go through bouts of insecurity and it’s refreshing to hear someone as successful as Mara Hoffman admit that success takes constant work and doesn’t always feel as good as it looks from the outside." -Kelsey
"Mara Hoffman referring to herself as a one woman show 'schelpdog' really resonates because that is me with my business. To a T. And I appreciate her reminders about the laws of attraction. Abundance attracts abundance. It’s a very simple and basic truth and one that I must remind myself of all the time. Be grateful." -Lindsay
You can find more on Kelsey here and here; and more on Lindsay here.
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Elena wears vintage Issey Sport, boots by Maryam Nassir Zadeh, and Moon necklace by herself.
In Good Company Highlight: “The Speakers’ Dinner at Chandran Gallery."
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Best Career/Life Advice: “Mara Hoffman on staying in alignment with your purpose. Sometime you have to contract to expand.”
You can find out more about Amanda here and Elena here.
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Almu wears a Henrik Vibskov sweater-coat, Uoozee jumpsuit, and Superga sneakers.
In Good Company Highlight: “The most important thing for me was to notice I am not alone, there are lots of mom entrepreneurs that have the same feelings and challenges as I do.”
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Best Career/Life Advice: “Not to try to be the best mom, the best business woman, the best wife. Just do your best in any of your roles. Not to feel guilty in any case.”

You can find more on Almu here.
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