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Mother Essentials: Oddobody Founders Shira Wheeler and Abigail Gerow

Written by Katie Hintz-Zambrano

Inspired by the feminist sex-ed classic Our Bodies, Ourselves, their mothers, and the health benefits that go along with wearing cotton underwear, friends (and moms) Shira Wheeler and Abigail Gerow founded ODDOBODY—a line of 100% organic cotton undergarments—in 2016. And now, 6 years later, there’s a little sister joining their brand: ODDOkids, a collection of 100% cotton unisex underwear for kids 2-9 years old. Just like their line for adults, each brief, bikini, short, and tank you order for kids comes with a beautifully illustrated manual on body literacy—including diverse representations of bodies and anatomically correct stickers for children to explore. To celebrate the launch day of ODDOkids, Abby (mom to Alma, 6, and Edna, 2) and Shira (mom to Lee, 5) fill us in on their current Mother Essentials.

Somewhere Right Now. “Our dear friend and ODDO advisor Kerry Docherty is putting out her first children’s book this spring and we couldn’t be more excited!” Somewhere Right Now, written by Kerry Docherty and illustrated by Suzie Mason, $16.54, Bookshop and Amazon.

Designing Motherhood. “An informative book of design—sprung from an exhibition—considering the designs and developments supporting human reproduction. Designs are often overlooked and under appreciated when considering the importance they play in bringing life into this world. An incredible visual story and read!” Designing Motherhood: Things that Make and Break Our Births, by Michelle Millar Fisher and Amber Winick, $41.35, Bookshop and Amazon.

Marie Veronique Serum. “Masks are no friend to our face this winter. There is no better serum to calm red, irritated skin.” Marie Veronique Barrier Restore Serum, $110, Credo.

F. MILLER Oils. “We love all oils by F. MILLER—face, body, hair. In hopes of traveling soon, we’ll be purchasing these new minis as companions to save space, although all of their products (minus the body wash) are travel friendly!” Oils, $31 and up, F. MILLER.

Jelly Sandals. “I was a jelly fanatic growing up, so it seems natural that my daughter is too,” says Shira. “She wears them in snow, rain, or shine. Some style choices you just can’t argue with.” Méduse Jelly Sandals, $19, Maison Frida.

Where The Mountain Meets The Moon. “We’re both currently devouring this book with our daughters. It’s a magical read of a young girl seeking a better fortune for her family, with fantastical creatures and adventure, highlighting friendship and hopefulness. Nighttime reading can easily last up to an hour each night with tales like these.” Where The Mountain Meets the Moon, by Grace Lin, $11.03, Bookshop and Amazon.

Sherpa Blanket. “My house is OLD and COLD in the winter and this blanket is the coziest,” says Abby. “My entire family requested one for the holidays this past year. These blankets are designed in collaboration with some incredibly talented indigenous artists, supporting Native communities.” Recycled Sherpa Blanket, $168, Faherty.

ONINO on evvvvverrrrryyyyything. “ODDO friend and family member Cristy-Lucie developed this recipe during the initial COVID-19 lock-down with her bebe in tow and it’s been a hit in both our houses ever since. BEWARE, it’s highly addictive and you will never be able to eat eggs solo again.” Onino Crispy Chili, $15, Onino.

Glo Pals. “Some days when we’re trapped indoors, there is no better way to spend time than in a bathtub and these are endless fun when you turn out the lights.” Glo Pals Light-Up Water Cubes, $15 and up, Glo Pals and Target.

Loom. “Body literacy is at the core of our mission and there is no better inspiration and resource than Loom—empowering education is their bread and ‘butta’ and we are in awe of what they’ve started. Not to mention one of their founders, Erica Chidi, has created THE BEST book for expecting mothers. Highly recommended to all expecting parents.” Nurture: A Modern Guide to Pregnancy, Birth, Early Motherhood and Trusting Yourself and Your Body, by Erica Chidi, $21.11, Bookshop and Amazon.

ODDOkids Underwear. “Our new line of unisex underwear for kids 2 to 9 years old. A kids’ line was always part of our vision for the brand. What better way to empower future generations in their bodies than by having conversations with them at a young age about why we wear 100% organic cotton underwear? With each order of underwear, we include our kids’ manual, giving talking points, visual activities, and more, for how to engage with your kids around their bodies—tools we never had and wish we did! The presale is live today!” ODDOkids Underwear, $18 to $32, ODDOBODY

DIY Potholders. “These potholders are perfect for cold or rainy days. We like to give them away as gifts. I find myself playing around with it while watching TV at night. I might love this craft more than my daughter.” Traditional Potholder Loom + Loops, $17.95, PURL SOHO.

Dry Brushing. “I just discovered dry brushing and I’ve noticed a considerable improvement in my dry skin this winter,” says Shira. “It’s also a lovely way to start your morning, energizing your skin. Goodbye dead skin cells!” Dry Brush, $24, Fur.

Beautiful Vessels. “Everyone is spending a lot of time at home these days and these ceramics make any space immediately more interesting. They also make great housewarming gifts.” MondaysByBK.com.

Sisters Body Wash. “Showers are a family affair, our girls would spend hours in there if they could. We are both obsessed with Sisters body wash for the whole fam and 40% of their profits go to supporting women’s health.” Sisters Body Wash, $22, Free People.

Binu Binu Incense. “Not all incense are created equal. Binu Binu’s scents are those of your favorite yoga studio—clean, calm and subtle. They set your mind at ease at the end of a long day. Not to mention the beautiful packaging, which feels like unwrapping a gift to yourself each time you grab a new stick.” Sandalwood Incense, $40, Binu Binu. Stone Incense Burner + Incense, $55, SSense.

Second Hand. “We’re big supporters of buying vintage clothes, furniture, and other wares, and the online marketplace Noihsaf is our current obsession for kids and adult clothes alike. So good, I almost don’t want to share!” says Shira. “The Playground is also a favorite for second hand.” Noihsafbazaar.com. ThePlayground.store.

Dusen Dusen Towels. “These colors and designs are bringing joy to our bathrooms this winter. It also helps that they are super soft and lush.” Bath Towel, $48, Dusen Dusen.

For more Mother Essentials, peep our recent past columns with Happy Family Organics’ CEO Anne Laraway, YA author J.Elle, kid-lit authors Karen Chan and Suzanne Greenlaw, the founders of EADEM, Minimalista author Shira Gill, Domino’s Chief Content Officer Kate Berry, the two-mom duo behind Morrow Soft Goods, mega-influencer Nabela NoorAngela O’Brien of Cleobella, Nikki Osei-Barrett of District Motherhued, Blair Paysinger of Post 21, Idia Lanlokun of Ola & Mide, Karam Kim of Bluecut aprons, children’s authors Evan Sargent and Joanna HoEli Yonas of Toki Mats, Shaina Kerrigan of Molly J., Jenna Levine of LINNÉ botanicals, Eunice Byun of Material, and Sandra Lin of Kiwi Co.



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