
50+ Street Style Looks From In Good Company
Written by Katie Hintz-Zambrano
Photography by Photographed by Michelle Drewes
Perhaps Vogue said it best, when describing the 400 women who attended the first-annual In Good Company conference in San Francisco as looking “as though they came straight out of Garance Doré’s blog.” Naturally, Mother was there to capture it all, snapping some of our favorite looks for this street style roundup below. In addition to getting details on these mom/business owners’ ensembles (Doen, Levi’s, Freda Salvador, and Madewell were in heavy rotation!), we also took notes on their current career goals. Enjoy! And stay tuned for a recap of the entire event next week.
- Ria wears an Ace and Jig dress and duster, Loeffler Randall boots, Wendy Mink earrings, Cartier watch, and Bally bag.
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Current Business Goal: "I'm currently working on a marketing content planning workshop for creative entrepreneurs. I want to create a suite of workshops that will simplify marketing for small businesses."
You can find more on Ria here and here.
- Sommer wears a Uniqlo dress, Cathy Waterman necklace, and Marisa Mason earrings.
- Current Business Goal: "I'm working towards being more considerate about the types of gigs/jobs that I accept, always searching for that sweet spot! Also, working daily to improve my parenting skills with the aim to show my daughter what it means to be a kind, loving human and not take life too seriously."
- You can find Sommer here.
- Adrianne wears a Madewell shirt, Levi's jeans, and Jeffrey Campbell shoes.
- Current Business Goal: "Learning the in’s and out’s of the PR craft!"
- Angela wears a Doen dress, Mignonne Gavigan earrings, Graf Lantz bag, and Freda Salvador shoes.
- Current Work Goal: "My professional focus is to continue to grow and streamline the Lonny brand while juggling all the different areas of life. Also, I'm really trying to work on asking for what I want, not feeling guilty or bad about it, and continuing to build toward my big picture goals, personally and professionally."
- Lauren wears Madewell jeans, earrings, and shirt, and Freda Salvador shoes.
- Current Business Goal: "Growing my team and a pop-up shop."
- Myka wears a Free People dress, Freda Salvador shoes, and American Apparel bag.
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Current Business Goal: "Collaborating with other artists and starting my online shop back up."
You can find Myka here and here. Read her touching story of adoption on Mother here.
- Sheri wears an AllSaints jacket, Vince t-shirt, Ulla Johnson pants, Freda Salvador shoes, Marla Aaron necklace, and Metier antique charm necklace and rings. Trina wears a Madewell jumpsuit, Palatines shoes, Annie Costello Brown earrings, and vintage jewelry.
- Current Business Goal: (Sheri) "Designing our own jewelry line." (Trina) "Organizing my life, seriously."
- Holly wears a J.Crew top (from the boys section), Loeil skirt, Isabel Marant shoes, Oroboro bag, and Quay sunglasses.
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Current Business Goal: "Expand!"
You can find Holly here.
- Christy wears a Celine jacket, Stan Smith Adidas, vintage T-shirt, and Beautycounter brushes (in hair).
- Current Business Goal: "Creating high performing skincare and makeup products while advocating for more health-protective laws."
- Katie wears Maryam Nassir Zadeh shoes. Erika wears a Joie jacket, Everlane tank, Madewell jeans, Steven Alan sunglasses, Christian Louboutin heels, and Clare V bag.
- Current Business Goal: (Erika) "I took the leap from a long career in retail to Pinterest two years ago. Every day I'm focused on trying new things and building stuff from scratch that I never have before. Always trying to live by one of my favorite quotes: 'Caminante, no hay puentes, se hace puentes al andar.' 'Voyager, there are no bridges, one builds them as one walks,' by Gloria E. Anzaldúa."
- Lisa wears a vintage blazer and skirt, Mansur Gavriel shoes, and Lisa Says Gah! tote.
- Current Business Goal: "Learning more about VC."
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Jessica wears Jessica Winzelberg earrings, necklaces, and rings, Heidi Merrick blazer, Rachel Craven tank, Zara jeans, and Golden Goose sneakers.
Clare wears a Clare V. shirt and bag, Anine Bing jacket, Sofie Sophie D’Hoore pants, Kyoto Tango bracelets, and YSL boots.
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Current Business Goal: (Clare) "Expanding internationally."
You can find Jessica here and here; and Clare here and here. Be sure to read our Mother profile and video on Clare, too.
- Lauren wears a Kenzo sweatshirt, Malene Birger skirt, and Bottega Veneta bag.
- Laura wears an Asos jumpsuit and Stella McCartney shoes. Mae wears a Krochet Kids hat and Zara clothes.
- Katie wears a Steven Alan jumpsuit, Maryam Nassir Zadeh shoes, and Ariel Gordon Candy Crush ring.
- Current Business Goal: "Creating a powerful community of women and mothers, both online and offline. Doing my part to overturn the patriarchy."
- Kim wears a Brandy Melville t-shirt, vintage Levi's, and Rag + Bone boots. Rome wears Oshkosh overalls and Zutano booties.
- Current Business Goal: "Buying property and planting a vineyard in the Sierra Foothills!"
- Jodie wears a Stella McCartney jacket, Levi's vest, Zara pants, Jean-Michel Cazabat shoes, and bangles from Dubai.
- Current Business Goal: "Turning in my book, The Bold World, to Random House on Dec 1."
- You can find Jodie here and here. Be sure to read her Mother profile here.
- Sylvie wears an Ingrid & Isabel wrap, men's shirt, Legoe joggers, bag and shoes by Gucci, Forever21 sunglasses, and Stowaway lipstick.
- Current Business Goal: "Inspiring more mothers to claim the fulfilling career/life they deserve through speaking engagements and community building."
- Elle wears an Eileen Fisher cardigan, Everlane turtleneck, Levi’s jeans, Nisolo shoes, Made by Mary necklace, and Solly Baby x Jenny Pennywood wrap.
- Current Business Goal: "Wrapping all the babies!"
- You can find more on Elle here and here. Be sure to read our Mother profile on her.
- Elyse wears a Black Crane dress, and Madewell shoes and bag.
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Current Business Goal: "We just finished a successful Kickstarter campaign, so that is a huge step for us! We are a new start-up, so our next big goal is to launch a successful website with continuous sales and continue building brand awareness and a loyal customer base."
You can find Elyse here and here.
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Alex wears an Isabel and Ingrid jumpsuit and Levi's jacket.
Erica wears Annie Costello Brown earrings and a Levi's jacket.
- Emily wears an Ace and Jig jumpsuit, Atelier Delphine coat, vintage shoes and necklace, and J.Crew bag.
- Tiffany wears a Zara jacket, Everlane shirt, Ann Taylor skirt, and Anthropologie necklace.
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Current Business Goal: (Tiffany) "Fostering the missing connection in our current healthcare system that bridges the gap between knowing and doing. This connection is crucial, particularly to live your healthiest life."
You can find Tiffany here and Phyllis here.
- Natalie wears a Doen dress, Clare V. bag, and Freda Salvador shoes.
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Current Business Goal: "To take my business to a brand. Expand what I do beyond just flowers and continue to support those around me along the way."
You can find Natalie here and here.
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Ariel wears a Sonia Rykiel jacket, The Great shirt, Mother denim, Celine glasses, Goyard bag, and Ariel Gordon jewelry.
Current Business Goal: “Figuring how to juggle two kids while working remotely from my studio (we recently relocated from LA where all my jewelry is made to the Bay Area). And how to take care of the house. And my husband. And myself.”
You can find Ariel here and here.
- Current Business Goal: "Continuing to connect with female entrepreneurs and mothers that inspire, educate, and are not afraid to go after their goals and dreams."
- Erin wears a Hackwith Design dress, Joie boots, and Clare V. sunglasses.
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Current Business Goal: "Taking the Apartment 34 brand to the next level as I enter its tenth year!"
You can find Erin here and here.
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Gina wears a Miranda Bennett Studio dress, Gap jacket stitched by Fort Lonesome, and Madewell boots.
Current Business Goal: "Bringing leaders/makers/doers together at the intersection of life cycles and issues of justice."
You can find out more about Gina here and here.
- Flora wears an Isabela Sinclair dress, Madewell earrings, Nine West shoes, Forever 21 vest, and Frameri sunglasses.
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Current Business Goal: "Establishing and successfully running 'Eat, Plot, Write,' my food writing course at The Writing Salon San Francisco, as well as my upcoming fashion writing workshop at Radiant Workspaces."
You can find Flora here and here.
- Current Business Goal: "To partner with leading interior designers to bring deep connection, beauty, and optimism to homes around the world."
- Latham wears a dress by LoveShackFancy, a Mas Bijoux necklace, and Sam Edelman shoes.
- Current Business Goal: "Our new Mama Glow beauty collection is launching this holiday season and my book, Own Your Glow, just launched. I want women to fall in love with both."
- You can find Latham here, here, and in her Mother profile.
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Rachael wears a Doen top, Levi's jeans, Maryam Nassir Zadeh shoes, and Midland bag.
Current Business Goal: "Learn something new everyday."
You can find Rachael here.
- Dena wears an Ilana Kohn jumpsuit, Rachel Comey bag and shoes, and Illesteva sunglasses. Kate wears a Jess Brown top and Little Four bag.
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Current Business Goal: (Kate) "I’m trying to get better at marketing my photography business. I know I’ve got the mad photo skills, but the business and marketing sides don’t come as easily." (Dena) "Cntinuing to find work/life balance. Doing more art direction/styling for photo shoots, as I have been doing for Fig + Yarrow."
You can find Dena here and Kate here.
- Lindsay wears Madewell overalls and Rachel Comey shoes.
- You can find Lindsay here.
- Lauren wears a The Podolls dress, Freda Salvador shoes, Lotuff bag, and jewelry from Metier.
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Current Business Goal: "Increasing our online presence and web sales."
You can find Lauren here and here.
- April wears a Zuri dress, Marni necklace and shoes, and Levi's jeans. Michelle wears an Other Stories dress and Clare V bag.
- Jennifer wears a Paloma Wool dress, Charlotte Stone shoes, and vintage jacket.
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Current Business Goal: "With a new baby on the way, I'm working on focusing my time and attention on the areas of the business I am best at and automating or hiring talented people to take on the tasks that are taking my time away from growing my business."
You can find Jen here and here.
- Delbarr wears a Muji skirt, Me & Arrow top, Madewell jacket and earrings, Chloe bag, Satya Twena hat, and Jenni Kayne shoes.
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Current Business Goal: "Taking life slowly and eliminating as much noise as possible. Something I haven't done in years and years of hustling as a business owner. My kids are still little but growing fast and I want to be as present as possible as a mama and an entrepreneur, so taking on work that speaks to me is key. Learning that everything has its seasons and appreciating mine as it comes! Secondly, I hope to bring my love of print design and photography together to publish a book someday soon. It would be a dream to photograph/art direct a rad book about women/mama/entrepreneurs, telling their stories and sharing their talents with the world. Our children need to read these stories of empowerment!"
You can find Delbarr here and here.
- Charmin wears Citizens of Humanity jeans, Holding Horses shirt, AllSaints jacket, Coclico shoes, and Marisa Mason earrings.
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Current Business Goal: "Connecting emerging and local artists with public art engagement opportunities."
You can find Charmin here, here, and here.
- Sharon wears an A.P.C. sweater, Rag & Bone jeans, and Isabel Marant boots. Olive wears an Aravore top, Oeuf hat, Macarons pants, and Baby Gap tights.
- You can find Sharon here.
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Current Business Goal: (Amy) "Sharing my research with more companies/entrepreneurs so we unlock the power and potential of parenthood at work."
You can find Amy here and Liz here.
- Heather wears Madewell jeans and Swedish Hasbeens clogs.
- Kasia wears a Helmut Lang blazer and pants, Bailey of Hollywood hat, Zara bag, and Kanna boots.
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Current Business Goal: "Building a creative business that is web-based and having a successful writing career that allows me flexibility to be present for my child but also earn a living."
You can find Kasia here.
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