Mother Essentials: Tracy Fong of Million Dollar Baby Co.
Written by Katie Hintz-Zambrano
As the Chief Revenue Officer of Million Dollar Baby Co.—the beloved, family-founded nursery furniture brand behind Babyletto, Nursery Works, and others—Tracy Fong has helped shape how modern parents design their dream nurseries. With a background in Art History and East Asian Studies from Harvard, she brings an artful, storytelling-driven approach to every aspect of the business, from product innovation to parent-first design.
Now a new mom to 7-month-old Rocky, Tracy is discovering a whole new side of the brand she’s helped grow—and leaning on her own mix of design-savvy and wellness-minded essentials to navigate early motherhood. Below, she shares the Mother Essentials that are keeping her (and baby Rocky) rested, strong, and inspired.
Forma Pilates. “I’m so lucky to call Liana my friend. She’s been instrumental in getting me stronger than ever and building a community we all love. I’ve met so many wonderful women in class. I started in 2021 and going to class 4x a week has been my ritual! It grounds me.” FormaPilatesLA.com
Daily Matcha. “Following pilates is my at-home iced matcha routine (with almond milk)!” Nekohama.co
BodyHush Sound Machine. “A mini but mighty sound machine. We toggle between the ‘lullaby’ and the ‘shhhh’ sounds.” Portable White Noise Machine, $16.99, Amazon.
Nursery Works Gradient Crib. “We had this specially made in walnut for Rocky’s nursery. I’m so glad we got this crib! He’s slept in it since birth.” Gradient Crib, $10,000, Nursery Works.
Babyletto Sunday Recliner. “Everyone loves this chair in our household—we easily use it five times a day!” Babyletto Sunday Shearling Swivel Glider Power Recliner, $1,299, Crate & Kids.
Favorite Baby Books. “Our favorite books to read to Rocky include Chicka Chicka Boom Boom—a classic! We also have two BoBo Learns Chinese books on rotation, Where’s the Fire Truck (Rocky loves the mirror at the end!) and R is for Rolex, so my husband can pass on his obsession with timepieces to Rocky.” Chicka Chicka Boom Boom, $7.45, Bookshop and Amazon. BoBo Loves Dumplings, $16.88, Amazon. Where’s the Fire Truck?, $9.31, Bookshop and Amazon. R is For Rolex, $24.99, Amazon.
SwaddleDesigns Sleep Sack. “Easy to use, and comfy and breathable for all seasons.” SwaddleDesigns Transitional Swaddle Sack, $18.69, Amazon.
Nanit Pro Baby Monitor. “What mom doesn’t want to keep track of every movement and sleep cycle?! The Nanit app is my most used app these days.” Nanit Pro Baby Monitor, $399, Nanit.
Doona Stroller. “For weekly visits to grandma’s and coffee dates with dad.” Doona Nitro Black Compact Infant Car Seat & Stroller with Base, $650, Crate & Kids.
Bonpoint Cotton Days of the Week Onesie Set. “We received these as a gift and he wears one every day!” Cotton Onesie Set, $345, MyTheresa.
The Huckleberry App. “This helps keep us organized around Rocky’s feeds, sleep, and poops. We’re lucky he loves his schedule, and this app keeps our entire routine in one place. It also gives us his sleep ‘sweet spots’ and all the data I need to keep him on track!” HuckleBerryCare.com
For more MOTHER ESSENTIALS, peep our recent features with Hello!Lucky’s sister duo, doula and author Latham Thomas, Carla Wingett of Idlewild Floral, on Andrea Faulkner Williams of Tubby Todd, Hana Getachew of Bole Road Textiles, artist & author Carissa Potter Carlson, actress & activist Hilary Swank, the co-founders of Hearth Display, author and organizer Aida Mariam Davis, design consultant Joyce Lee, self-care advocate Rachel Garahan, DJ Va$htie Kola, designer Rebecca Minkoff, VEERT founder Julia Lang, cookbook author Jenné Claiborne, Neha Ruch of Mother Untitled, model, writer, and activist Cameron Russell, author Nasozi Kakembo, kid-lit talent Bo Lu, artist Suzy Ultman, and Super Smalls founder Maria Duenas Jacob.
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